Simon and adidas Collaborate to Bring Vibrant Soccer Experiences This Summer

This summer promises to be exhilarating for soccer fans as Simon®, a leading real estate investment trust, joins forces with the iconic sports brand adidas® to deliver engaging fan experiences across the country. From immersive events to exclusive product launches, this collaboration aims to capture the passion and energy of global soccer, making it accessible to local communities.

Exciting Events at Simon Destinations

The exciting festivities will kick off at two significant Simon destinations: Del Amo Fashion Center® on June 14 and Houston Premium Outlets® on June 18. Fans can look forward to a series of block parties that feature interactive zones, live DJ performances, and engaging adidas product experiences designed to reflect the vibrant spirit of soccer. Following these, the lively celebrations will continue at Sawgrass Mills® on June 27 and Phipps Plaza® on July 15, ensuring that fans from coast to coast can join in on the fun.

Each block party will prominently display a larger-than-life Match Ball installation from adidas, providing a fantastic photo opportunity for attendees and enhancing the soccer atmosphere. This interactive element not only draws in soccer enthusiasts but also serves as a centerpiece for community gatherings, promoting a shared love for the sport.

A Testament to Community Engagement

Lee Sterling, Chief Marketing Officer of Simon, expressed the exciting potential of this collaboration: “Together with adidas, we're creating an unforgettable fan experience across Simon destinations nationwide. With adidas's deep connection to soccer and Simon's unmatched national reach, we're delivering engaging experiences that connect communities through a shared love of the game.”

Beyond live events, soccer fans will find enhanced in-store experiences available at 90 Simon shopping centers featuring adidas retail locations. This includes the chance to purchase limited-edition merchandise, collectible items, and exclusive scratch-off prizes that elevate the shopping experience while extending fan engagement across the country.

Celebrate Soccer Culture

Simon destinations are set to become the ultimate hubs for soccer-related excitement this summer. These venues will not only host thrilling events but will also showcase the culture, creativity, and community spirit that soccer brings to people worldwide. From lively watch parties to interactive fan zones, every aspect is designed to foster camaraderie and celebration among fans.

The Legacy of Simon and adidas

Adidas has a significant presence in approximately 90 Simon centers nationwide, providing fans with access to the latest soccer footwear, apparel, and accessories. This partnership not only highlights the commitment to sports culture but reinforces the notion that soccer is more than a game – it’s a lifestyle. For Simon, engaging local communities through live events and retail initiatives reinforces its position as a centerpiece of community and culture.

This summer, whether you're attending an event or exploring merchandise, the partnership between Simon and adidas is poised to enrich the soccer experience, inviting fans to make lasting memories in their favorite locations. With the globally loved sport at the forefront, Simon is set to transform its venues into vibrant celebrations of soccer like never before.