#Thailand #Bangkok #88Rising #Levi's #Asian Music

88Rising and Levi's Unveil 'Road to FAM - The Finale'

88Rising, the innovative global music and media company dedicated to promoting Asian talent, is set to launch its exciting event, 'Road to FAM - The Finale.' This landmark occasion, in partnership with Levi's® and local creators, will take place in Bangkok on July 8-9, 2025. This will signify the culmination of their multi-city music series that has journeyed through Southeast Asia in recent months.

This year’s event promises to be monumental as it focuses on fostering a vibrant community of emerging artists. The venue for the finale will be the historic Hua Lamphong Train Station, a quintessential landmark in Thailand, creatively repurposed to deliver a captivating cultural experience. It will feature headline performances by Thai artist MILLI alongside a stellar lineup of regional talents, including FARIZ JABBA, ZAMAERA, and RAMENGVRL.

The Significance of 'Road to FAM'

'Road to FAM - The Finale' serves as a flagship event within Thailand’s SPLASH - Soft Power Forum 2025, spearheaded by the Thailand Creative Culture Agency (THACCA). As the official music program for this prominent cultural initiative, the goal is to enhance Thailand's soft power through creative industries. Throughout the series, the partnership with Levi's® has highlighted their commitment to empowering the next generation of artists through music storytelling and cultural expression.

In previous cities such as Singapore and Kuala Lumpur, the tour witnessed electrifying performances that encapsulated each artist's unique narrative. Upcoming shows included a spirited tribute to local culture and identity, engaging fans in a vibrant celebration of regional music.

FAM Studios: A Space for Innovation

Adding further depth to the finale, 88Rising will unveil FAM Studios in Bangkok's Talat Noi district. This creative space, developed in collaboration with Cloud 11, aims to provide a nurturing environment for aspiring musicians. FAM Studios will host workshops, recording sessions, and mentorship opportunities—empowering artists by fostering collaborative networks and encouraging artistic breakthroughs.

Sean Miyashiro, 88Rising's founder, emphasizes that this initiative will amplify Asian talent on the global stage, celebrating their impactful contributions to the music scene. This commitment aligns seamlessly with Thailand's broader ambition of becoming a global cultural hub, supported by THACCA's policies aimed at cultivating the creative industries.

SPLASH - A Cultural Milestone

The SPLASH - Soft Power Forum will take place concurrently with 'Road to FAM - The Finale'. This conference will unfold at the Queen Sirikit National Convention Center, offering a platform for creatives to share insights, collaborate, and learn from industry leaders, including representatives from Spotify. Key themes will revolve around the creative industry's potential in shaping Thailand's cultural future and establishing meaningful connections among participants.

As the event showcases an array of music-centric panels, the aim is to cement Thailand's reputation as an exemplary cultural and creative hub while providing a stage for individuality and talent to flourish in the global arena.

The Future for Asian Music

The ambition behind 'Road to FAM - The Finale' extends beyond entertainment; it serves as a vital infrastructure for the creative economy in Southeast Asia. With Levi's® backing the initiative, there's a renewed sense of optimism among artists and a solidified commitment to celebrate rising stars.

As we approach the event's date, excitement among fans continues to grow, promising to turn Bangkok into a vibrant celebration of music, art, and culture. This finale will not only draw fans from across the region but will also forge paths for future collaborations and artistic innovation.

In conclusion, 88Rising's dedication to fostering Asian talent shines through their ongoing initiatives, culminating in an event that is poised to ignite inspiration and creativity. The countdown to 'Road to FAM - The Finale' has begun, and the anticipation is palpable as the music landscape prepares to welcome a wave of new talent that is sure to take the world by storm.