Strawberry Prince Celebrates 10th Anniversary with New Music Video
In a monumental celebration of their journey, Strawberry Prince, the 2.5-dimensional idol group produced by STPR, unveiled their latest music video for the song "Anniversary" on July 19, 2026. This marks a pivotal moment as they celebrate their 10th anniversary, emphasizing their growth and richness of experiences through the years.
The song 'Anniversary' was originally featured on their first full album "Strawberry Love," released in July 2019, and was also included in the best-of album "Strawberry Prince Forever" released in January 2025. Both albums achieved remarkable success, topping the Oricon weekly album charts. In a unique twist, the newly released music video revisits the group's legacy by integrating visuals that evoke memories from their past music videos, alongside stunning commemorative artwork created specially for their 10th anniversary.
The anniversary celebration coincided with the group's official founding date on June 4, 2026, marking ten years of musical journey that has been characterized by innovation, creativity, and a deep bond with their fans. The music video showcases an emotional blend of visuals from past to present, giving viewers a glimpse of the evolution of Strawberry Prince's artistic expression and the growth of its members.
Since 2016, under the leadership of their charismatic leader, Nanamori, the group has grown from a simple YouTube creative project into a phenomenon with an astounding following, amassing over 449 million subscribers and reaching upward of 506.6 million total social media followers by July 2026. Their creative successes have engaged more than 350,000 fans across their nationwide concert tours and contributed to their participation in prestigious events such as the 74th NHK Kohaku Uta Gassen, highlighting their impact across media platforms.
The music video, directed by Eru, features beautiful illustrations by Fukahire, capturing not just the aesthetic but also the heartfelt sentiments that the group and its fans have shared over the years. The visuals serve as a narrative tapestry that connects the group's musical milestones with their current endeavors in the entertainment industry.
The release of 'Anniversary' comes as fans anticipate an exciting summer filled with concerts, including a series of performances across major Japanese cities. Following the completion of events in Aichi and Osaka, the group is set to bring their high-energy performances to Fukuoka and Tokyo in late July and August. Each show promises to deliver a unique atmosphere filled with music, enthusiasm, and of course, a deep appreciation for their fans.
As part of their 10th-anniversary celebrations, Strawberry Prince invites all fans to experience this significant milestone through their new music video, now available on their official YouTube channel
here. This journey, reflected in 'Anniversary', is not just a testament to their rise to fame, but also an invitation for fans to continue the adventure with them.
Stay tuned for more updates and announcements as they continue to enrich their artistic endeavors and reach out to fans around the globe, ensuring that 'fun' remains at the core of their mission.
Concert Information
In addition to their music video release, Strawberry Prince has scheduled multiple concert dates as part of their anniversary tour:
- - Fukuoka: July 25-26, 2026
- - Tokyo: August 18-20, 2026
Tickets are available through
STPR TICKET.
About Strawberry Prince
Strawberry Prince continually seeks to broaden its reach and bring joy to its fans, thriving through its expanding presence in various media, artistic collaborations, and community engagement. In the ever-evolving landscape of entertainment, they strive to remain a beloved presence, forever rooted in the hearts of their listeners.