Haas Automation Implements TransPerfect's GlobalLink for Enhanced Email Campaigns

Enhancing Multilingual Campaigns: Haas Automation Meets TransPerfect

In a significant advancement towards efficient global communications, Haas Automation has chosen to implement TransPerfect's GlobalLink connector for HubSpot. This strategic move aims to enhance their multilingual email campaign capabilities, allowing them to communicate more effectively with a diverse audience across the globe.

The integration of TransPerfect's GlobalLink provides a robust solution to the challenges businesses face when managing multilingual content. With the capability to automate translation workflows, Haas Automation can now streamline their email campaigns, sending out over 65 million emails annually in seven different languages. This marks a pivotal change as the company transitions from traditional manual processes to a more automated approach, reducing campaign build time by an impressive 50%.

Previously, Haas Automation encountered significant inefficiencies due to the manual effort involved in translation and content assembly. By leveraging the GlobalLink connector, the sequence of translating, returning, and managing translated content has been automated, drastically cutting production time and minimizing the risks of human error. Each email is translated using sophisticated technology that not only improves speed but also retains the integrity of the brand's voice through translation memory and in-context review features. This ensures consistency in communication, which is vital in maintaining brand integrity across different languages.

Chereen Swank, a Digital Content Specialist at Haas Automation, expressed enthusiasm about the integration: "TransPerfect's GlobalLink technology doubled our production capacity. We would not go back to manual translation." This sentiment underscores the value of integration, reflecting a significant improvement in operational efficiency.

Phil Shawe, President and Co-CEO of TransPerfect, further highlighted the importance of this partnership, stating, "By integrating GlobalLink into HubSpot, we're helping Haas drive record time and cost efficiencies in multilingual content." This successful collaboration marks a step forward not only for Haas but for many companies grappling with the complexities of reaching a global market.

Haas Automation is renowned as the largest machine tool builder in the United States, providing high-quality products to a vast network of manufacturers worldwide. With more than 170 Haas Factory Outlets operating in over 60 countries, the company is ideally positioned to harness the benefits of improved multilingual communication.

TransPerfect, a leader in language and AI solutions for businesses around the globe, operates in over 150 cities across six continents, offering services in over 200 languages. Their GlobalLink technology assists thousands of organizations in simplifying the management of multilingual content, making them a trusted partner in the realm of global communication.

As companies increasingly seek to engage with international audiences, integration solutions such as GlobalLink will likely become standard practice. By embracing such technology, firms can not only enhance their marketing efforts but also ensure they deliver messages that resonate across cultural and linguistic boundaries. This innovation is a testament to the evolving nature of global business strategy, emphasizing the importance of agility and efficiency in communication.

In conclusion, Haas Automation's decision to integrate TransPerfect's GlobalLink into their HubSpot operations exemplifies a forward-thinking approach to global marketing. The advantages gained from reduced campaign build times and enhanced production efficiency signify a major leap in how businesses can operate in a world that is becoming increasingly interconnected.