Nasi Jazayeri Steps into Leadership Role as CEO of LeadVenture

Nasi Jazayeri Steps Up as CEO of LeadVenture

In a significant leadership shift, LeadVenture® has appointed Nasi Jazayeri as its new Chief Executive Officer as of September 8, 2026. Jazayeri takes over from Tim MacDonald, who will remain as an advisory board member, marking a transition period for the company. LeadVenture has established itself as a key player in the digital landscape for automotive dealerships, supporting over 40,000 dealerships and service centers across various industries.

Jazayeri joins LeadVenture after an impressive 18-year tenure at Salesforce, where his contributions were pivotal in scaling various business sectors. His strategic insight was instrumental in the growth of the Sales Cloud and the successful launch of the Service Cloud. Jazayeri also spearheaded Salesforce’s business-to-consumer strategy, which significantly expanded revenue streams, including the acquisition of Demandware, which laid the groundwork for Salesforce Commerce Cloud. Most recently, he was the Executive Vice President and General Manager of Salesforce's Public Sector division, where he helped grow the business into a multi-million dollar entity by broadening its product portfolio.

The search for Jazayeri was extensive. Tim MacDonald expressed confidence in Jazayeri's capabilities, noting, “He is one of the most impressive technology executives you will meet, a builder who connects product and go-to-market strategies while proving to be a strong advocate for his team.” MacDonald will maintain a close relationship with LeadVenture, emphasizing the collaborative nature of the company’s leadership.

In a statement reflecting on his new role, Jazayeri underscored LeadVenture's position at the heart of how dealerships market and manage their businesses. He highlighted the company's potential for future growth and his commitment to earning the trust of their dealer partners daily. Jazayeri's focus will be on supporting the growth of dealerships, enhancing products and technology, and fostering a team culture that amplifies success.

LeadVenture, headquartered in Lake Oswego, Oregon, operates a comprehensive digital ecosystem catering to 12 different industries. With brands like Dealer Car Search, Dealer Spike, and Net Driven under its banner, it has formed partnerships with more than 200 original equipment manufacturers (OEMs), providing tailored solutions to meet specific dealership needs. Last year, LeadVenture supported the sale of over 6.1 million units, reinforcing its role as a vital component in the automotive sector.

The leadership transition comes at a critical time. As the automotive landscape rapidly changes due to evolving consumer habits and technological advancements, Jazayeri’s vast experience will be pivotal in steering LeadVenture toward new heights. His strong track record in innovating and scaling services at Salesforce positions him well to guide LeadVenture through its next phase of growth.

As Jazayeri embarks on this new chapter, the focus will clearly remain on enhancing customer experiences and driving value for partners throughout the ecosystem, ensuring that LeadVenture continues to be an indispensable ally for dealerships around the world. With Jazayeri at the helm, the future of LeadVenture looks promising, ready to embrace new challenges and opportunities, poised to lead the digital transformation in the industry.

For more information on LeadVenture and its offerings, visit LeadVenture.com.