Stibo Systems Enhances Retail Customer Satisfaction Through Microsoft AI Integration and Master Data Management

Enhancing Retail Experiences with AI Integration

In the ever-evolving landscape of e-commerce, retailers are in a constant race to enhance customer satisfaction and optimize operational efficiency. Stibo Systems is at the forefront of this transformation, leveraging its expertise in master data management (MDM) solutions to elevate the retail experience through a powerful integration with Microsoft AI technologies. Known for managing comprehensive product data, Stibo Systems has partnered with Microsoft to demonstrate the impact of AI-driven personal shopper agents that can revolutionize how retailers engage with their customers.

The Power of Personalization

Stibo Systems is set to showcase its AI-powered personal shopper agents at NRF 2026, where it will highlight the integration of Microsoft Copilot Studio and Microsoft Fabric. This collaboration aims to provide retailers with cutting-edge tools to enhance their e-commerce platforms significantly. By utilizing first-party agents, retailers can offer personalized shopping experiences that resonate with individual customer preferences, driven by Microsoft’s advanced natural language models. These models are designed to understand the context of consumer interactions, enabling agents to provide tailored recommendations, suggest relevant add-ons, and deliver post-purchase support—all in real time.

The results of this integration are striking, with expectations pointing to a potential conversion increase of up to 15% and an eightfold rise in high-intent behaviors, like initiating the checkout process. These statistics underline the importance of delivering a personalized retail experience and the role of AI in achieving this goal.

Overcoming Data Challenges

Despite the promise of AI in transforming customer interactions, data quality remains a significant barrier to widespread adoption. According to research, nearly 79% of business leaders feel prepared for implementing customer-facing AI, yet 28% still cite data quality issues as a critical obstacle. Stibo Systems addresses this challenge directly with Microsoft’s catalog enrichment agent template, powered by their comprehensive product information platform, effectively resolving the data quality concerns inherent in automated shopping solutions.

Stibo Systems CEO, Adrian Carr, emphasized the need for clean and reliable data in realizing the full potential of AI solutions. He noted, “Retailers have long recognized the significant impact AI can have on their business, but its true value is realized only with clean, reliable data.” Through collaboration with Microsoft, Stibo Systems is empowering retailers to innovate based on trustworthy and well-governed data, which is essential for scaling AI-driven solutions and improving customer experiences.

Envisioning the Future of Retail

As customer expectations evolve, today's shoppers demand more from their retail experiences. They seek personal agents capable of pinpointing the best deals while also understanding their preferences and anticipating future needs. Keith Mercier, the Vice President of Worldwide Retail and Consumer Goods Industries at Microsoft, acknowledged this shift, stating, “By integrating Microsoft Copilot Studio with Stibo Systems' trusted data, we are helping customers transform their businesses with impactful, human-centric solutions that drive satisfaction and loyalty.”

Coming together for a live demonstration at NRF booth #4503, Stibo Systems and Microsoft are poised to unveil innovative retail offerings that promise to enhance customer engagement and satisfaction significantly.

About Stibo Systems

Stibo Systems is a leader in master data management, providing enterprises worldwide with AI-enhanced solutions that enable superior customer and product experiences. Their robust SaaS platform is designed to enhance operational efficiency, support sustainability initiatives, and promote growth and transformation. Headquartered in Aarhus, Denmark, Stibo Systems is a privately held subsidiary of Stibo Software Group, ensuring a long-term perspective on business growth and innovation. To learn more about their offerings, visit Stibo Systems.

By empowering retailers through AI and reliable data management, Stibo Systems is not just keeping pace with e-commerce trends; they are setting the stage for the future of retail.