#United States #Inc. #Patient Engagement #Danville #Healthcare Marketing #Vrtly

Vrtly, Inc. Sets a New Standard in Healthcare Marketing

In a significant advancement for medical aesthetics, Vrtly, Inc. has unveiled an innovative end-to-end marketing platform specifically tailored for the cash-pay healthcare market. Located in Danville, California, Vrtly has for years established itself as a leading point-of-care marketing solution, but its latest launch marks a pivotal shift in how brands can engage patients throughout their clinical journeys.

Traditionally, marketing within healthcare practices relied heavily on outdated materials such as brochures, posters, and various non-trackable media that often failed to capture the critical moments during a patient’s visit. Vrtly recognizes this extensive gap, often referred to as the 'blind spot' in healthcare marketing, and aims to bridge it through a fully digitized solution. According to Vojin Kos, Vrtly's CEO, the company is revitalizing the in-practice experience, ensuring that medical brands can connect directly with patients at the exact moment they are making treatment decisions.

The Transformation of Patient Engagement

With its expanded digital ecosystem, Vrtly offers medical brands a unique opportunity to access a wealth of data concerning patient interactions. By eliminating static marketing tools and replacing them with dynamic, engaging content, Vrtly captures patient engagement throughout the entirety of a clinical visit. High-impact visuals displayed on in-clinic screens are synchronized with advanced consultation tools and interactive packets delivered to patients' mobile devices, ensuring brands remain prominent in patients' minds from registration to post-visit at home.

This shift to a digital marketing strategy promises not only enhanced exposure for brands but also a clear link between patient engagement and treatment selection. Vrtly’s approach allows brands to track how interactions within the practice translate into the actual use of their products, a significant advancement from previous methods.

Leveraging Technology for Precision

At the forefront of this initiative, Chief Product Officer Joe Schooler has applied his experience from major tech giants like Google, Amazon, and Apple to develop Vrtly's machine-learning models. These models analyze both engagement indicators and electronic medical records (EMR) signals to deliver targeted brand messaging aligned with patient intent. This level of precision not only boosts the likelihood of conversions but creates a continuous feedback mechanism, demonstrating measurable outcomes that brands had previously lacked.

Scalability and Market Potential

Vrtly is already seeing commercial traction, with pilot programs and additional campaigns set to launch in early 2026, affirming its status as a critical partner for brands looking to boost their market presence. The introduction of intuitive applications for Smart TVs and tablets reduces barriers to deployment, enabling healthcare practices nationwide to initiate campaigns within minutes.

Schooler emphasizes that Vrtly is unlocking new channels for revenue growth, stating that the direct correlation between patient engagement and behavior changes is pivotal for driving repeat purchases. This is particularly significant as healthcare brands increasingly seek effective strategies to embrace the growing cash-pay market.

The Future of Healthcare Marketing

As healthcare continues to evolve, so does the necessity for brands to adapt their marketing strategies accordingly. Vrtly is poised to meet the accelerating demand for more integrated marketing solutions as it explores opportunities for non-endemic advertising tailored for high-income households within cash-pay healthcare settings.

Through its innovative approach, Vrtly not only provides medical brands with vital tools to enhance patient engagement but shifts the paradigm for marketing in medical aesthetics. By aligning brand messaging with real-time patient interactions, Vrtly is not just improving visibility but redefining what it means to market effectively within healthcare.

Vrtly, Inc. is set to make significant strides in 2026 as it continues to innovate its platform, creating a more connected and responsive healthcare environment for brands and patients alike.