#Japan #Tokyo #HADO #Meleap #AR Sports

Introduction to Meleap and HADO

Tokyo-based company Meleap, led by CEO Hiroshi Fukuda, has recently been selected as a third-round startup for the Tokyo Metropolitan Government's startup support initiative, 'SusHi Tech Global.' This program promotes startups that use sustainable technology to drive social change and facilitate global expansion.

Since its inception, Meleap has made strides in merging the realms of technology and physical activity through its innovative AR (Augmented Reality) sports content known as HADO. By captivating users with an exhilarating blend of digital technology and real-life engagement, HADO offers a unique experience praised for its accessibility and inclusivity.

Understanding HADO

HADO is a dynamic gaming experience where players engage physically by controlling energy balls and shields in a vibrant arena, all while utilizing AR technology. Unlike traditional sports, HADO offers a unique gameplay design that minimizes dependence on individual athletic ability, making it easier for participants of all ages and skill levels to get involved. This inclusive framework not only encourages physical activity but also fosters a sense of community and connection.

SusHi Tech Global Initiative

The 'SusHi Tech Global' program is a significant step taken by the Tokyo Metropolitan Government to support innovative startups engaging in sustainable technology. Selected companies benefit from various growth-stage programs and funding opportunities designed to further their development both domestically and internationally. This platform aims to reshape societal structures while uplifting local economies through technological advancements.

Expanding the Horizon of Sports and Technology

Meleap's selection for this program comes at a pivotal time, as the company continues to explore and expand the potential of HADO. The focus is not merely on providing entertainment. Instead, HADO is set to contribute to educational contexts, foster community engagement, and serve as a tool for team building in corporate events. By leveraging technology, Meleap aims to generate behavioral changes and enhance connections among individuals, thereby addressing various urban challenges.

Social Impact and Future Prospects

Over the years, HADO has proven itself as a vehicle for inclusivity in physical activity. By offering a framework that reduces psychological barriers to movement and enabling social interactions across diverse age groups and backgrounds, Meleap believes it can cultivate healthier and more active communities. The company's vision aligns with the Tokyo government's goal of fostering sustainable values, making HADO an integral part of the city’s recreational landscape.

Meleap plans to accelerate its international business ventures through this recognition, promoting its AR sports concept globally. As it breaks boundaries between sports, education, and entertainment, the company envisions a future where communities come together, share experiences, and find joy in active participation.

Recent Milestones

Recently, Meleap has been active in various initiatives that further demonstrate its commitment to societal contributions. In March 2026, the company hosted a report on next-generation physical education practices, showcasing four schools employing HADO in innovative ways. Similarly, in February, HADO was recognized in the Shikoku Central City as part of an acclaimed education award, highlighting its capability to address issues around accessibility and participation in physical activities.

On an international front, HADO was featured in the 'Games of the Future 2025' in Abu Dhabi, marking an exciting venture into competitive sports that blend physical and digital elements. Additionally, local events like 'Ube HADO Festival 2025' in Yamaguchi Prefecture have strengthened community ties by inviting participants from various demographics.

Conclusion

As Meleap continues its journey, the selection as a startup for 'SusHi Tech Global' reinforces the company's mission of creating a society where everyone can enjoy physical activity, fostering connections and wellness through innovative experiences. Through HADO, the potential for sports technology to inspire and uplift communities is boundless, and Meleap stands at the forefront of this exciting evolution.

For more information, visit Meleap's official website: Meleap