Safe Life Expands Presence in the U.S. with HeartCert Acquisition to Enhance CPR Training

Safe Life Expands in the US with HeartCert Acquisition

Safe Life, a prominent provider of vital solutions operating in Europe and North America, announced its acquisition of HeartCert, a Minnesota-based company specializing in Automated External Defibrillators (AED), CPR training, and training for state-certified nursing assistants. This acquisition marks a significant move to strengthen Safe Life's presence in the Midwest, enhancing their training offerings and expanding their reach across the U.S. market.

Founded in the Twin Cities metropolitan area by Christina Smith, a registered nurse, and her husband, Tim Smith, a former firefighter and emergency medical technician (EMT), HeartCert was built on a passion for community safety and education. Their commitment to quality is evident in their strong customer relationships and ability to attract highly qualified new instructors. Since its inception, HeartCert has grown its footprint across multiple U.S. regions, now serving through over 120 highly qualified professionals.

Jimmy Eriksson, the CEO of Safe Life, expressed excitement about welcoming HeartCert. "The training in CPR and first aid is critical for us, and we are thrilled to add a growth engine in the Midwest, seeing our outreach and delivery network strengthened nationwide. We look forward to what we can accomplish together. Bringing vital technology to trained community members is how we help save more lives,” he stated.

HeartCert will benefit from Safe Life's extensive resources and a wide range of products while continuing to operate under its established brand. The original founders will guide and advise the organization towards success while exploring new horizons based on Safe Life's capabilities and reach.

Christina and Tim Smith remarked on the significant opportunity this acquisition represents for expanding their impact and helping to save more lives. "Our team at HeartCert has built excellent relationships with clients and significantly affected individuals and communities we serve. Joining a larger, fast-growing organization allows us to focus on what we do best, with the additional support from a global team that shares our values. We are excited about the potential we have together and the impact we can make in our communities as HeartCert and Safe Life advance as one unit."

Since its founding in 2019, Safe Life has employed a strategy combining strong organic growth with the acquisition of leading companies. This acquisition represents another significant step in that strategy. As the demand for AEDs and CPR training continues to rise, Safe Life will actively seek strategic opportunities to broaden its scope and impact.

About Safe Life
Founded in 2019, Safe Life is a group of companies dedicated to providing life-saving equipment and training. With a primary focus on AEDs, the company has rapidly expanded throughout Europe and North America through several successful acquisitions, fostering a shared vision of safer communities worldwide. For more, visit safelife.se.

About HeartCert
HeartCert, founded and based in Minnesota, is a leader in CPR, first aid, certified nursing assistant (CNA) training, and the distribution of AEDs and emergency medical equipment. With national delivery capability, HeartCert provides essential education and resources to individuals, businesses, and organizations across the country. In addition to comprehensive in-person and virtual training programs, HeartCert innovates to facilitate easy skill acquisition for life-saving techniques. Committed to the highest quality standards ensures that both individuals and organizations are equipped with the necessary tools and training to respond effectively in critical situations, no matter where they are. For further information on HeartCert and its extensive training options, visit heartcertcpr.com.