#United States #New York #5WPR #The Honest Kitchen #PR Daily Awards

5WPR Selected as a Finalist for the 2025 PR Daily Awards

5W Public Relations (5WPR), a prominent name in the world of public relations, has recently announced its selection as a finalist in the Integrated PR & Marketing category for the esteemed 2025 PR Daily Awards. The nomination highlights its innovative collaboration with The Honest Kitchen, a brand celebrated for its high-quality, human-grade pet food products. The campaign, creatively dubbed "Feed Them the Best. Whether They Deserve It or Not," stands out for its compelling strategy and measurable outcomes in promoting integrated communication within the pet food industry.

The campaign was a strategic response to the saturated pet food market, emphasizing The Honest Kitchen's pioneering role as the first brand to offer human-grade pet food. With a humorous and relatable tone, the initiative appealed to a fresh generation of pet owners, igniting engagement and fostering community involvement. It also aimed to bolster brand recognition while nurturing a deeper emotional connection with pet parents who often view their furry friends as integral family members, even when they misbehave.

5WPR executed a comprehensive marketing communication strategy that successfully integrated various elements, blending humor with authenticity to resonate with modern pet owners. The campaign encompassed an aggressive earned media push across trade, lifestyle, pet, and marketing platforms; a co-branded sweepstakes in collaboration with Naturepedic that stimulated user-generated content; and experiential pop-up events in major cities such as New York and Los Angeles. These activations not only delivered the campaign's playful message but also positioned The Honest Kitchen as a relatable and esteemed brand within its sector.

Leigh Ann Ambrosi, Managing Partner and EVP of Lifestyle & CPG at 5WPR, stated, "The success of this campaign reflects the power of creativity, strategic storytelling, and authentic brand engagement. We are thrilled that our collaboration with The Honest Kitchen has been honored as a finalist in the PR Daily Awards. This campaign transcended mere media coverage; it was about building connections with genuine pet parents, celebrating the humor surrounding pet ownership, and showcasing the brand's vibrant personality through integrated storytelling."

The results of the campaign were nothing short of impressive. In just the first month post-launch, it garnered over 185 million impressions and secured more than 50 placements in top-tier media outlets, including Chief Marketer, Trend Hunter, and amNY. The sweepstakes attracted over 2,500 participants, generating valuable user content and insights into consumer behavior. Moreover, the pop-up events welcomed more than 200 attendees, including significant media and influencers from premier outlets like CNN Underscored and The Spruce Pets. Engagement on social media soared, with over 50 organic posts amplifying the campaign's reach across digital platforms.

The climax of the 2025 PR Daily Awards will occur during a live event that aims to recognize top agencies within the industry. Winners will be revealed on December 2, 2025, at a celebratory gathering at City Winery in New York City. As 5WPR continues to demonstrate leadership in innovative PR strategies, it reiterates its commitment to transforming brand narratives and fostering authentic connections in the rapidly evolving marketplace.

For those interested in the latest developments from 5WPR and its award-winning initiatives, additional information can be found on their official website, www.5wpr.com.

About 5WPR

Founded in 2003, 5WPR is recognized as a leading full-service public relations agency that specializes in engaging with businesses, addressing key issues, and nurturing meaningful ideas. The agency has earned numerous accolades, including recognition as a top PR firm by industry publication O'Dwyer's and winning the Agency of the Year in the 2024 American Business Awards®. With a dedicated workforce of over 250 professionals, 5WPR is committed to delivering extraordinary and results-driven communication strategies tailored to both B2C and B2B clients across various sectors. To learn more about joining their dynamic team, visit 5W Careers.