Crayon Expands AWS Distribution Role in Europe and Switzerland

Crayon, a prominent player in IT services and innovation, has recently announced its new appointment as an AWS (Amazon Web Services) Authorized Distributor for the European Economic Area, which includes Switzerland, as well as the Nordics, comprising Norway, Sweden, Denmark, Finland, and Iceland, along with the Baltic states of Lithuania, Estonia, and Latvia. This strategic move marks a significant milestone in Crayon's efforts to widen its distribution expertise established since it became an AWS distributor in India back in 2019.

The CEO of Crayon, Melissa Mulholland, expressed excitement about this new appointment. "We are thrilled to expand our role as an AWS Authorized Distributor in the European Economic Area and Switzerland. Our history of supporting the AWS Partner Network demonstrates our commitment to enabling partner success on AWS," she stated. This statement underlines the company's dedication to leveraging its extensive knowledge to assist partners in navigating their cloud journeys effectively.

As part of the AWS distribution program, Crayon aims to provide extensive support to its partners across the new regions, particularly in enhancing their skills through training and certifications. The focus will also be on advising partners about potential service areas to invest in, helping them choose the right AWS Partner Network (APN) program that aligns with their business objectives. This initiative will empower partners to differentiate themselves in the competitive market landscape and enhance their technical capabilities for serving customers effectively.

Crayon’s strategy in Europe will incorporate operational and billing support, which aims to streamline various processes for their partners. Additionally, guidance will be provided on achieving designations within the APN program, hence allowing partners to optimize their business strategies and adopt a cloud-first approach.

The company's local knowledge combined with its global experience uniquely positions it to foster innovation and growth among its partners. By facilitating an environment where partners can optimise their operations and achieve required designations within the AWS Partner Network, Crayon is stepping into a pivotal role that could reshape how services and solutions are delivered in the cloud.

This endeavor is not just an expansion; it signifies Crayon’s commitment to harnessing its robust infrastructure to uplift its channel partners. Melissa Mulholland elaborated on this opportunity, stating, "As a new AWS authorized distributor in the Nordics, Baltics, and European Economic Area, we have a significant opportunity to help our existing channel partners build and deliver high-value services and solutions to end customers at scale. This initiative will facilitate our efforts in accessing new channel ecosystems and accelerate our mission of ensuring partner success with their commercial and technical cloud implementations."

With the rapid move towards digitization and the necessity for businesses to transition to cloud computing, Crayon’s engagement as an AWS Authorized Distributor is extremely timely, reflecting evolving market needs. By streamlining operations, assisting in achieving AWS Partner Network designations, and strengthening technical capabilities, Crayon is poised to make a substantial impact in enhancing how partners service their end customers.

In summary, this appointment can be viewed as a significant step forward for Crayon, demonstrating its commitment to fostering partnerships that leverage the vast possibilities within the cloud ecosystem. With the combined efforts of Crayon and its partners, there lies the potential to drive significant strategic advancements within the European cloud market.