#Saudi Arabia #Riyadh #Game Studio #MBC Group #1001 Threads

MBC Group Expands Into Gaming with a New Studio

In a groundbreaking revelation at Gamescom, MBC Group, one of the foremost media and entertainment conglomerates in the Middle East and North Africa (MENA), introduced its gaming division, MBC Game Studio. The highlight of this launch was the unveiling of its inaugural title, '1001 Threads of Mizan'.

A Rich Tapestry of Folklore and Adventure

'1001 Threads of Mizan' is not just any game; it draws inspiration from the legendary tales of 'One Thousand and One Nights'. Players will step into an intricately crafted universe that seamlessly marries exploration, massive battles, and cooperative gameplay. Designed for up to three players, the game introduces a unique drop-in, drop-out co-op mechanic, ensuring that friends can join in whenever they please. A standout feature of the game is its signature flying carpet system, enabling players to soar through the enchanting landscapes while taking on formidable mystical beasts.

The development of this game has been a collaborative effort by an international team boasting experience from top-tier global gaming studios. They have combined their strengths in gameplay mechanics, world-building, and narrative development with the substantial entertainment capabilities and regional knowledge that MBC Group commands. The studio focuses on creating high-production-value games that resonate with audiences through original stories and cultural narratives.

A Strategic Expansion into Gaming

Waleed Al-Ibrahim, Chairman of MBC Group, expressed the strategic importance of this venture, stating that gaming presents a unique opportunity to cultivate original IP, tap into new markets, reach diverse global audiences, and establish new growth channels. He believes that by uniting creative talent, technological capabilities, and strategic partnerships, MBC can deliver exceptional gaming experiences that bring local stories to life in innovative formats. This, in turn, strengthens the group's position in the competitive global entertainment industry.

The Chief Executive Officer of MBC Group, Mike Sneesby, announced that this event marks a significant milestone in the Group’s gaming journey. It enhances their aspirations to build a global entertainment legacy that is rooted in Middle Eastern narratives yet appeals to global audiences.

Daniel Engelhardt, CEO of MBC Game Studio, shared the pride of the team in launching '1001 Threads of Mizan.' He characterized the game as a true labor of love, inspired by rich Arabic folklore that promises a thrilling experience filled with fast-paced movement and epic confrontations against giant jinn creatures. Engelhardt emphasized their aim to encapsulate the essence of these ancient stories within an engaging gameplay structure that promotes shared adventures.

Engaging with Visions at Gamescom

Visitors to Gamescom have had the chance to interact with '1001 Threads of Mizan' through exclusive hands-on demos. These experiences showcase the unique cooperative gameplay, the immersive flying carpet traversal, and the captivating combat sequences that the game offers.

For those eager to explore more about this debut title and its forthcoming developments, the official website www.1001threadsofmizan.com serves as a hub for updates and additional information.

About MBC Group

Founded over three decades ago, MBC Group has firmly entrenched itself as a leader in the media and entertainment sectors of the MENA region. With a staggering reach of 150 million viewers weekly, their programming spans across the globe, connecting audiences from Australia to the United States via their flagship Arabic streaming platform, MBC SHAHID. With 15 free-to-air TV channels and an array of radio stations, MBC continues to evolve, expanding into gaming and various other entertainment segments. Their mission remains focused on delivering high-quality, culturally relevant content that captivates viewers across generations.

About MBC Game Studio

MBC Game Studio emerges as a premier video game developer aiming to produce sophisticated original games for international audiences. Hailing from both Riyadh and London, the studio assembles global talent to craft unique gaming experiences centered around creativity, player engagement, and meticulous design. Their current project, '1001 Threads of Mizan', promises to be a landmark title that encapsulates the richness of Middle Eastern lore, establishing a strong foothold in the gaming landscape. Visit www.mbcgamestudio.com for more insights about the studio and its upcoming adventures.