Exotic Automation & Supply Moves Forward with Acquisition of West Michigan Rubber & Supply Co.

Exciting New Chapters in Industrial Supply: Exotic Automation & Supply's Acquisition of West Michigan Rubber & Supply

In a strategic move that aims to enhance the landscape of industrial supply in West Michigan, Exotic Automation & Supply has announced its intention to acquire Muskegon-based West Michigan Rubber & Supply Co., effective December 1st, 2025. This pivotal acquisition will combine the strengths of two well-respected Parker Hannifin distributors, ultimately providing a broader range of product solutions and capabilities to their customers.

For those unfamiliar, West Michigan Rubber & Supply has a rich history, having been founded in 1955 as a supplier of hose rubber products. Known for its commitment to customer service, the company operates a ParkerStore location that specializes in custom-made hose assemblies tailored to meet immediate needs. With over 70 years of experience in the fluid power industry, the company has earned a stellar reputation among clients, providing not only fluid connectors but also manufacturing unique rubber belting products.

Joe Veltman, Co-Owner of West Michigan Rubber, expressed enthusiasm about the acquisition, highlighting it as a gateway to exciting opportunities. The partnership with Exotic Automation is expected to facilitate an expansion into new markets and product lines, including pneumatics, hydraulics, compressed air, and engineered systems. This consolidation is expected to significantly enhance the variety of offerings available to their existing customer base and attract new clients.

Echoing these sentiments, Jake Veltman, also a Co-Owner, stated that the alliance marks a significant milestone in West Michigan Rubber's journey. He emphasized that the additional resources and capabilities brought by Exotic Automation will set the stage for further growth and improved service delivery.

Exotic Automation & Supply, established in 1963, has established itself as a leading provider of motion control solutions. With multiple locations throughout Michigan and Indiana, the company specializes in custom hoses and fittings, pneumatic and hydraulic components, filtration, lubrication equipment, and engineered power units. The acquisition of West Michigan Rubber marks their seventeenth location in Michigan, significantly bolstering their footprint.

Steve Orlando, President of Exotic Automation & Supply, acknowledged West Michigan Rubber's longstanding position as a reliable provider in the fluid power sector. He expressed confidence in the successful integration of West Michigan Rubber into the Exotic Automation family. The shared commitment to customer service and product quality among the two companies aligns well, positioning them to scale new heights and offer unparalleled value in the industrial supply arena.

The acquisition is not just about expansion; it represents a shared vision and values that will drive the newly formed entity toward a successful future. With nearly 130 years of combined experience, the two companies are set to provide comprehensive solutions to their clients, fostering innovation and efficiency within the industry.

As the industry continues to evolve, this collaboration highlights the importance of adaptability and strategic partnerships in meeting the diverse needs of customers. With the backing of Exotic Automation, West Michigan Rubber is poised to embark on a new journey filled with potential and growth.

In conclusion, the acquisition of West Michigan Rubber & Supply by Exotic Automation & Supply exemplifies a transformative moment in the industrial supply landscape. Both companies are excited about the opportunities that lie ahead and are committed to delivering exceptional value and service to all their clients.