#London #United Kingdom #Organic Snacks #Once Upon a Farm #Whole Foods Market

Once Upon a Farm Expands to the UK

Once Upon a Farm, a mission-driven brand that specializes in organic, farm-fresh nutritious snacks for families, is set to enter the UK market. The announcement came on January 22, 2026, revealing that the brand will begin a limited launch at select Whole Foods Market locations in London. This marks a significant milestone as it represents the company’s first venture into European retail, enabling UK families to explore their healthy, refrigerated offerings made with carefully sourced organic ingredients, free from added sugars and preservatives.

The brand has been a supportive ally for parents in the United States, emphasizing the belief that every child should have access to nutritious food. With the launch in March 2026, Once Upon a Farm will introduce approximately six of its popular recipes to the UK market, aimed at providing delightful and nutritious options for growing kids and busy families alike. Jennifer Garner, co-founder of the company, expressed her excitement, stating, "We are on a mission to raise the standard for kids' food and to make it accessible to families everywhere. It’s a meaningful moment for all of us at Once Upon a Farm as we bring you our fresh, honest approach to kids' nutrition."

The products from Once Upon a Farm are crafted using organic fruits and vegetables and are cold-pressure processed to maintain their nutrients and flavors. Not only do they prioritize transparency in their ingredients, but they also align closely with the strict standards of baby and kids' food across Europe. As a Public Benefit Corporation, Once Upon a Farm aspires to create a positive impact on families, communities, and the planet while promoting healthy eating.

CEO John Foraker added, "Regardless of where we're serving families, our goal remains the same—to shape the future of food and help kids thrive through healthy snacks, made the right way." This UK launch within Whole Foods Market enhances their years of collaboration in the United States, solidifying their commitment to natural and organic food retailing.

Jade Hoai, an Executive Leader in Purchasing at Whole Foods Market, shared her enthusiasm about the new partnership, stating, "I am delighted that Once Upon a Farm has chosen to expand into Europe, starting with Whole Foods Market in the UK. This new range of natural children's food is a prime example of our commitment to introducing exciting brands globally."

Once Upon a Farm has established itself as a leading player in the organic snacks market in the United States, and its UK entry is highly anticipated. Their offerings are crafted with care to ensure a delightful taste and wholesome nutrition for children. As families in the UK prepare for this launch, they can expect not just delicious but also responsibly sourced and thoughtfully crafted food options designed to support the growth and health of their little ones.

To discover more about Once Upon a Farm and their product line, visit their official website at www.onceuponafarmorganics.com.

About Once Upon a Farm

Once Upon a Farm is dedicated to transforming the food landscape by making fresh, healthy snacks accessible to families everywhere. Founded by parents, the brand’s focus remains on delivering crave-worthy organic and farm-fresh options for children, completely free from added sugars and preservatives. With a commitment to social responsibility and positive community impact, the brand is well-positioned to make a significant difference in the dietary choices of families.

About Whole Foods Market

Founded in 1980, Whole Foods Market is a pioneer in the natural and organic food retail space, recognized as the first certified organic grocer in the United States. Now part of Amazon’s grocery division, Whole Foods Market serves customers in more than 530 stores across the U.S., Canada, and the UK, continuing to set high standards for food quality and sustainability in all their offerings.