#USA #Benton Harbor #Whirlpool #Big Boi #FreshFlow

Whirlpool and Big Boi's Hip-Hop Washer

Whirlpool continues to innovate in the realm of home appliances with a fresh twist inspired by hip-hop culture. Recently, the brand announced an exciting opportunity for fans to win a limited-edition Whirlpool® Front Load Washer that plays the iconic early-2000s hit, "So Fresh, So Clean" by OutKast's Big Boi. This exceptional promotion highlights Whirlpool's latest technology—the FreshFlow™ Vent System, which ensures your laundry remains fresh and clean.

The Sweepstakes Details

The sweepstakes launched on Instagram on August 19 and will run until September 23, 2025. Participants can enter by following @WhirlpoolUSA on Instagram and engaging with the sweepstakes post using the hashtag #whirlpoolsofresh. To increase their chances of winning, fans are encouraged to tag friends in the comments, making the event interactive and community-driven.

The Washer: A Collaboration with Big Boi

According to Morgan LaLonde, Whirlpool's Senior Brand Manager, the collaboration with Big Boi is fitting for this unique appliance. “With a washer this fresh, we needed the freshest partnership,” she noted. Each custom washer is adorned with a matte black finish, hundreds of hand-placed crystals around the door, and a special badge featuring Big Boi's signature. The first unit of this limited edition has already been sent to Big Boi himself, marking the beginning of this playful partnership.

Big Boi expressed excitement about the collaboration, emphasizing how this washer can make laundry day not just functional but enjoyable. He stated, "Now your laundry looks fresh, smells fresh, and even sounds fresh!"

Features that Keep Laundry Fresh

The featured FreshFlow™ Vent System boasts a range of innovative features to maintain the freshness of your clothes:

• - FanFresh® Option: A built-in fan keeps laundry fresh until you are ready to transfer it to the dryer—saving energy and time.
• - Antimicrobial Protection: This feature helps prevent odor-causing bacteria and mold growth on the rubber seal, ensuring a consistently clean washing environment.
• - Dry Drum Cycle: This setting uses a fan to reduce moisture in the washer drum after each cycle, preventing the growth of mold and mildew.

Further, users can benefit from additional functionalities such as:

• - Quick Wash & Dry: A full load can be washed in just 25 minutes, and paired with a 30-minute dry cycle for added convenience.
• - AI Intelligent Wash Technology: Utilize sensors that adjust water levels and wash actions depending on the fabric type.
• - Smart Features via the Whirlpool® App: Manage and monitor your laundry on-the-go with real-time notifications and updates.

Join the Excitement

This unique collaboration between Whirlpool and Big Boi reflects a trend where brands are increasingly intersecting with pop culture to reach modern consumers. As we watch the sweepstakes unfold, it’s a reminder that home appliances can be at the forefront of innovation and fun. For more information on how to enter and about the exceptional features of the FreshFlow™ Vent System washers, visit whirlpool.com/SoFreshSoCleanGiveaway.

Note: The sweepstakes is open to legal residents of the contiguous US and DC, who are 18 years or older, and will conclude at noon ET on September 23, 2025. Don’t forget to check the official rules for your chance to be among the lucky winners!

For over a century, Whirlpool has been dedicated to enhancing family lives through innovative and user-friendly home appliances. From its commitment to educational equality through initiatives like the Care Counts™ Laundry Program to technological advancements and stylish designs, Whirlpool stands at the forefront of appliance manufacturing. Follow them on social media for the latest updates and promotions.