Webinar Invitation: Are You Simply Recycling Content?
Kantar, headquartered in London, UK, is organizing a thought-provoking webinar titled
"Are You Simply Recycling Content? Optimizing Advertising Creative Across Media and Cultural Differences" on
July 31, 2025, from 11:00 AM to 12:00 PM. This session aims to delve deeply into the effectiveness of advertising strategies in different media and cultural contexts.
In the world of advertising and marketing, it is common practice to simply reuse ads across various platforms or to adapt Japanese ads for international markets by only changing the language. However, is this truly an effective approach? What characteristics make an advertising campaign globally appealing?
During the first half of the session, we will introduce the findings from Kantar's annual
Creative Effectiveness Awards, spotlighting the top ten ads globally, including an interview with the team behind
NIKKA WHISKY, a standout Japanese brand. This will shed light on the significance of having creatives tailored specifically for different media.
Shifting our focus in the latter half, we aim to discuss the challenges that arise when taking Japanese advertisements to an international audience. Attendees will learn about the differences in advertising expressions between Japan and other countries and the crucial points to consider for creating impactful creative that transcends cultural barriers.
This webinar is an excellent opportunity for professionals involved in creative development and marketing to gain practical insights into creating effective advertising strategies by considering both media optimization and cultural adaptation. We invite everyone who is keen to enhance their understanding of global marketing to participate in this free session.
Webinar Details
Title: Are You Simply Recycling Content? Optimizing Advertising Creative Across Media and Cultural Differences
Date: July 31, 2025
Time: 11:00 AM - 12:00 PM
Registration: Sign Up Here (Free)
Your registration will involve agreeing to our terms regarding the handling of personal information. The data you provide will be utilized to respond to inquiries and for related marketing efforts. Kantar is committed to safeguarding your information and will not share it with third parties without your consent, except where legally required.
If you have any queries regarding your personal data or wish to request access, correction, or deletion of your information, please contact us:
- - Personal Information Protection Manager: Manoj Johri
- - Email: privacymark@jp.kantargroup.com
Session Outline (Subject to Change)
1.
Breaking Media Barriers: Key Lessons from Kantar's Creative Effectiveness Awards
2.
Navigating Cultural Differences: What Makes Creative Messages Resonate Beyond Language?
3.
Q&A Session
Presenters
- - Sakura Toda - Assistant Manager at Kantar Japan
- - Shiori Ito - Assistant Manager at Kantar Japan
- - Nobutaka Kawabe - Senior Associate at Kantar Japan
- - Asami Usuda - Director at Kantar Japan
About Kantar
Kantar is a leading marketing data and analytics consultancy, providing essential brand partnerships to top global firms. Combining meaningful attitude and behavior data with deep expertise and advanced analytics, we uncover how people think and act, supporting our clients in market insights and shaping their future marketing strategies.
About Kantar BrandZ
Kantar BrandZ is the global benchmark for assessing brand value and quantifying a brand's contribution to business performance. Annually, Kantar publishes evaluations of global and local brands through rigorous financial data and extensive brand equity research. Since 1998, BrandZ has shared insights on brand building with business leaders across 54 markets, surveying over 22,000 brands and 4.5 million consumers. Discover more about Kantar BrandZ
here.