SEGA's Male VTuber Unit 'Haihapi!!' Collaborates with KADOKAWA's CSP

In an exciting new development, SEGA has officially announced that its male VTuber unit, 'Haihapi!!,' is now utilizing KADOKAWA's Creator Support Program (CSP). This partnership is poised to enhance the creative horizons for the members of 'Haihapi!!' by allowing them to reuse a variety of copyrighted materials, including game and anime content, as well as karaoke tracks.

What is 'Haihapi!!'?

'Haihapi!!' is an innovative male VTuber unit born from SEGA's creativity, featuring a unique approach to entertainment by blending the real and virtual worlds. The group comprises four talented members, each embodying the spirit of 'Hyper Happy' as they traverse the exciting landscapes of 2D and 3D media. Each member enters the virtual realm harnessing the power of mythical beasts, showcasing their expressive abilities and redefining what it means to be a virtual performer.

Meet the Members:

- Momoru: Bringing a cheerful disposition, he captivates audiences with his engaging personality.
- Mero: Known for his musical prowess, Mero enchants fans with his vocal performances.
- Kurechika: With a flair for drama, Kurechika brings stories to life in vibrant ways.
- Shizuku: The creative mind, Shizuku explores artistic expressions that resonate with viewers.

For more insights, check out their official YouTube channel or their individual accounts:

What is CSP?

The Creator Support Program (CSP) is KADOKAWA's initiative that provides a platform for creators to maximize revenue opportunities while facilitating the management of secondary usage rights. Launched in March 2022, CSP ingeniously combines YouTube's Multi-Channel Network (MCN) capabilities with KADOKAWA's proprietary secondary usage management and revenue-sharing system. This service is designed to connect creators and rights holders to new revenue streams and promotional opportunities, fostering a vibrant creative ecosystem.

Through CSP, KADOKAWA aims to allow creators to reuse IP from some of its anime and other intellectual properties, thereby promoting a global culture of creative interaction and shared experiences. As of now, CSP supports over 780 channels, reaching a staggering audience of more than 68 million subscribers, which includes a diverse array of VTubers, streamers, and official anime channels.

If you're a creator or rights holder interested in learning more about how CSP can benefit you, feel free to reach out to KADOKAWA through their official contact methods.

Conclusion

The collaboration between SEGA's 'Haihapi!!' and KADOKAWA's CSP marks a significant moment in the VTuber industry, providing immense opportunities for creative expression and engagement with a broader audience. As both entities continue to innovate and explore new possibilities in the realm of digital entertainment, fans can look forward to more exciting content and interactions in the near future.

For inquiries, contact the CSP team at KADOKAWA at [email protected] or visit their Twitter for updates.