Betty and Rise Awarded the Jay Chiat Award for CLR Brands Campaign Success

The Triumph of Betty and Rise: A Stellar Jay Chiat Award Win

In a remarkable display of creative and strategic excellence, Betty, the creative arm of Quad, and Rise, its media agency, have jointly secured the 2026 Jay Chiat 'Silver' Award in the highly competitive Brand Transformation Strategy category. This accolade celebrates their insightful work on the 'So Clean. So Hot.' campaign for CLR Brands, a notable milestone in the world of marketing.

The Vision Behind the Campaign

The success of the campaign stems from a powerful insight: a staggering 61% of the campaign’s target audience admitted to feeling a spark when their partner engages in cleaning. This understanding was pivotal in reshaping the narrative around household chores—elevating cleaning from a mundane task to an act of intimate connection. Betty and Rise successfully made CLR Brands a significant part of the cultural dialogue on domestic responsibilities.

Cari Bucci-Hulings, President of Betty and Rise, emphasized the importance of this recognition, stating, “The Jay Chiat Award highlights visionary thinking—pinpointing a human truth that provided a household name with renewed cultural relevance.” By positioning cleaning as an act of care, the brands infused emotional significance into a typically functional category. The campaign strategically reached audiences in their digital spaces, igniting engagement and creating shareable moments.

Impressive Results

The results of the 'So Clean. So Hot.' campaign showcase a compelling success story. During its run, CLR Brands realized a remarkable 20% increase in year-over-year sales. Notably, one prominent retailer reported a staggering 45% boost in sales, and through collaboration with an e-commerce partner, CLR Brands saw sales double. These achievements underline the sustained growth, with CLR recording six consecutive quarters of increasing sales—a trend that suggests enduring success.

The accolades received highlight the effective collaboration between Betty and Rise, which was key to overcoming a common marketing challenge: revitalizing an established brand while maintaining high-performance levels. Betty's strength in crafting innovative creative campaigns complements Rise's proficiency in data-driven media strategy, ensuring audience connections translate into tangible growth.

Jeff Pozen, President and COO of Jelmar, expressed immense pride in the teams behind this achievement. He remarked, “Betty and Rise harnessed a simple yet profound consumer insight to create work that resonates—fresh, memorable, and unmistakably CLR. Congratulations to everyone involved; it’s exciting to see strategic excellence and creative flair resonate with a new generation.”

Facing Marketing Challenges

The Jay Chiat Award win comes during a time when marketers are under increased pressure to prove that building a brand can drive business performance. Established brands are challenged to continuously capture the fleeting attention of consumers. The 'So Clean. So Hot.' campaign serves as a masterclass in how a clear, strategic concept, combined with audience-focused media efforts, can tackle both of these contemporary marketing challenges effectively.

This award amplifies previous accolades received by the campaign, including a Bronze Effie Award earlier in the year, with Rise recognized for its pivotal role in leading the integrated media strategy.

About Quad

Quad (NYSE QUAD) is a leading marketing experience company, dedicated to creating direct connections between brands and consumers. The company’s innovative approach harnesses a comprehensive suite of marketing and printing solutions that seamlessly integrate creative production and media strategies across various channels. With a workforce of approximately 10,000 people in ten countries, Quad serves over 2,100 clients, ranging from retail to consumer packaged goods and healthcare. Quad stands tall as one of the largest agency companies in the U.S., further strengthened by its creative agency, Betty, and media agency, Rise.

For more details about Quad and its commitment to responsible business practices and innovative culture, visit quad.com.

In conclusion, the resounding triumph of Betty and Rise at the Jay Chiat Awards serves as a testament to the power of insightful marketing, exceptional creativity, and solid collaboration, setting a new standard in the world of brand transformation.