#USA #New York #Creative Agency #Get Engaged #SAMY

A New Chapter for Global Marketing: Get Engaged and SAMY Unite

In a significant move within the marketing landscape, Get Engaged, a prominent U.S.-based agency specializing in creators and cultural engagement, has announced its merger with SAMY, a global leader in social-first marketing. This partnership aims to establish one of the largest independent influencer and creator agencies worldwide, effectively expanding the reach and capabilities for both organizations.

Founded in 2016 by Alex Dermer, Cam Fordham, and Ben Hiott, Get Engaged has a proven track record of connecting brands with culture through innovative marketing strategies. With a team of over 120 professionals across cities like Atlanta, New York, Nashville, and Los Angeles, the agency serves high-profile clients such as Sephora, DoorDash, and NBCUniversal. Meanwhile, SAMY operates globally with around 1,200 employees and has made its mark with some of the biggest brands like L'Oréal and Microsoft.

The merger will leverage Get Engaged's extensive U.S. relationships and cultural expertise alongside SAMY's wide-scale social-first capabilities, creating a powerful synergy that enhances not just local but global marketing efforts. Both companies are committed to maintaining their unique identities and team structures, ensuring that the collaborative environment thrives while enhancing client services.

Synergistic Benefits

The joining of forces between Get Engaged and SAMY provides multiple advantages that can redefine the marketing experience for their clients. For instance, Get Engaged clients will benefit from enhanced access to global markets, tapping into SAMY's established infrastructure. This translates to more robust international campaign activism, driven by deeper insights across data, strategy, and creative content production.

Alex Dermer, CEO of Get Engaged, mentioned, "We built Get Engaged to help brands connect with culture in ways that move their businesses forward. Joining SAMY gives us the global reach, technology, and talent to take that vision further." This vision for the future emphasizes collaboration, creativity, and the importance of cultural engagement in marketing strategies.

Industry Transformations Ahead

As the marketing industry increasingly shifts towards a creator-driven ecosystem, the next era will be defined by brands that create compelling experiences and foster relationships with audiences. As co-founder Cam Fordham stated, "We see a huge opportunity to bring brands, creators, and talent together in ways that go well beyond a single campaign. With SAMY, we can take bigger swings and turn bold ideas into experiences and partnerships that resonate across global markets."

The merger also aims to use advanced technology and AI-powered tools to amplify the creative output and strategic insights offered to clients. This technology, combined with Get Engaged's cultural understanding and access to talent, positions the new organization to not just market but actively participate in the cultural conversation, allowing brands to connect authentically with their target audiences.

Looking Towards the Future

As Get Engaged anchors SAMY's operations in the United States, both firms' founders and leadership teams will remain at the helm. This ensures a continuity of service and a commitment to client-first approaches that have long served each agency's reputation. The merger signals a new chapter, representing a significant milestone in both companies' growth trajectories.

Additionally, the expanded reach and capabilities will afford new opportunities for collaboration among employees, promoting a richer network of specialists in different markets. This strategic expansion is not just about growth; it is aimed at maximizing the collective expertise to transform how brands engage with consumers today.

As Ben Hiott, co-founder of Get Engaged, expressed, "Joining SAMY gives us the global infrastructure and resources needed to help more clients earn a meaningful place in shaping culture." The coming months will undoubtedly unveil exciting developments as this newly formed global powerhouse pushes the boundaries of social-first marketing and influencer strategies.