Okazaki Taiiku Takes on the Role of 'Charumera Uncle' in New Commercial

Okazaki Taiiku Debuts as 'Charumera Uncle' in Exciting New Commercial

In a dazzling twist of fate, musician and artist Okazaki Taiiku steps into the shoes of 'Charumera Uncle' in the new TV commercial for Myojo Foods’ iconic instant ramen brand, Charumera, set to air nationwide from September 7, 2025. Known for its comforting flavor, Charumera marks its 60th anniversary with a special update to its secret ingredient: a 100% Hokkaido scallop stock that enhances the taste and brings a new depth to the beloved noodle dish.

The commercial features a catchy tune inspired by the viral internet meme, “You have to tell me! Ehho Ehho,” creating an engaging atmosphere that resonates with the younger audience. Taiiku is seen dressed as the beloved Charumera Uncle, cheerfully promoting the product while playing a traditional wind instrument, the charumera horn. His performances evoke nostalgia and draw attention to the comfort food's nostalgic flavor, while also showcasing fun interactions with a young co-star, Luto Nanase, who plays a playful black cat.

One can expect touching moments as Taiiku enthusiastically slurps the noodles, embodying the warmth and satisfaction that comes with enjoying a bowl of Charumera. As he states in the commercial, "You must tell them that the secret ingredient is scallop stock!" Enjoyment is further enhanced as he shares a melodic rendition, featuring the well-known jingle, "Sora-shi-ra-so, sora-shi-ra-so!"

In addition to the main TVCM, behind-the-scenes content and interviews with Taiiku have been made available, shedding light on the process and his thoughts regarding the commercial. Taiiku reflects on how Charumera has been a part of his life since childhood, a comfort during long nights of studying for exams.

In the interview, Taiiku humorously reveals challenges he faced while trying to master the art of slurping noodles, joking that he had to redo the scene over 15 times. He also discusses the importance of reintroducing the consumer to Charumera's original flavor, highlighting how the updated scallop stock adds a new layer to the dish while staying true to its roots. The commercial not only highlights the product's nostalgic flavors but also aims to evoke personal memories for all viewers who grew up enjoying this classic ramen.

Myojo's dedication to quality has led to the complete transition to using 100% domestic Hokkaido scallops for their broth, a shift that underlines their commitment to supporting Japanese local producers and ensuring quality in their products. As Taiiku celebrates Charumera's legacy, he also prepares for his own milestone, marking a decade in the music industry next year. Both Taiiku and the Charumera brand are hitting significant anniversaries, making this campaign a heartfelt celebration of tradition and taste.

Behind the Scenes Content

Fans of both Okazaki Taiiku and the Charumera brand can look forward to additional fun in the form of behind-the-scenes footage and interviews that provide deeper insights into the making of the commercial. Taiiku's interactions with his co-star Luto Nanase demonstrate a warm and delightful chemistry that adds charm to the commercial.

The wonderful backdrop of the commercial, coupled with catchy music composed by the popular Ujitamai, enhances the youthful appeal of Charumera, aiming to engage a new generation while reminding older fans of cherished memories with the brand. In a playful interview, Taiiku shares amusing anecdotes and details about his journey, noting his aspirations for the next chapter of his career.

Fans can catch all the fun and excitement, and why not add a touch of warmth to their lives by enjoying a bowl of Charumera? The new TV commercial embodies the essence of comfort food, wrapped in a fun narrative that invites everyone to join in celebrating the iconic instant noodles.

For those eager to see the charming advertisements in action, they can check them out through these links: