#Japan #Tokyo #OICHOC #KAVKIMONO #Kyoto Weaving

Event Overview

On May 20, 2025, at 18:30, OICHOC Co., Ltd. will host a seminar titled "The Hidden Aspects of Traditional Industry Branding: Creators from Kyoto Nishijin Weaving and KAVKIMONO Sneaker". This insightful event will feature special guests, including copywriter Kenichi Yasuda of Sakura and sneaker designers Takuya Nishida and Kanako Kishimoto from Spiga.

The Path from Tradition to Innovation

Japan's traditional industries face significant challenges including declining successors, shrinking markets, and disconnection from younger generations. However, amid these challenges, the focus on redefining the value of these traditions and creating effective brand strategies is gaining momentum.
With this backdrop, the upcoming seminar will delve into the creation of KAVKIMONO, a luxury sneaker brand that merges Kyoto's Nishijin weaving techniques with skilled craftsmanship from Asakusa.

KAVKIMONO: A Blend of Tradition and Modernity

KAVKIMONO, meaning 'rebellious person' in Japanese, embodies the spirit of breaking away from conventionality. It features Japanese traditional materials such as Nishijin fabrics and domestic leather, all handcrafted by artisans in Asakusa. By reconstructing traditional Japanese fashion, KAVKIMONO seeks to elevate these crafts into globally recognized brands. This session will explore how traditional craftsmanship can be updated and successfully marketed in a contemporary setting.

Seminar Details

• - Event Name: The Hidden Aspects of Traditional Industry Branding: Creators from Kyoto Nishijin Weaving and KAVKIMONO Sneaker
• - Date & Time: May 20, 2025 (Tuesday) from 18:30 to 20:00 (Doors open at 18:00)
• - Location: Scramble Square, 39th Floor, WeWork, Shibuya, Tokyo
• - Participation Fee: Free
• - Capacity: 20 people
• - Organizer: OICHOC Co., Ltd.
• - Co-organizers: Spiga Co., Ltd., Sakura Co., Ltd.

Program Schedule

• - 18:30 to 19:00 - Opening and Branding Seminar (by Kiyonobu Yahata, CEO of OICHOC)
• - 19:00 to 19:30 - Panel Discussion (featuring Yahata, Yasuda, Nishida, and Kishimoto)
• - 19:30 to 20:00 - Sneaker Fitting Session

Note: The program is subject to change without notice.

How to Register

1. Fill out the application form at the event details page: Event Registration
2. Further details will be sent to the email address you provided during registration.

Featured Speakers

• - Kiyonobu Yahata: CEO of OICHOC, Brand Director, and certified trainer of the Brand Manager Certification Association. An award-winning branding expert with multiple accolades including three Branding Awards in 2018, 2022, and 2023.

• - Kenichi Yasuda: CEO of Sakura, Creative Director, and Copywriter with a rich background in developing brands and compelling narratives. Winner of notable awards such as the Cannes Lions and New York ADC.

• - Takuya Nishida: Executive Officer at Spiga, Director, and Designer known for pioneering collaborative footwear designs that merge tradition with modernity. He leads the development of KAVKIMONO sneakers, emphasizing quality and cultural representation.

About OICHOC Co., Ltd.

Founded in November 2010 and located in Shibuya, Tokyo, OICHOC is a branding design and marketing firm that has received multiple accolades for its innovative branding strategies. They focus on a hands-on approach to brand design, ensuring alignment with business objectives and values.

For more details, visit OICHOC. For press inquiries, please contact: OICHOC, Attention: Ochi, Phone: 03-6823-0784.