Atlantic Energy Group Appoints Kris Hertel as New SVP of Sales, Effective February 2026

Atlantic Energy Group Welcomes Kris Hertel

In an exciting development, Atlantic Energy Group LLC has announced the appointment of Kris Hertel as the new Senior Vice President of Sales, effective February 9, 2026. This strategic move comes as the company aims to bolster its sales strategy and foster stronger partnerships with its customers across the nation.

With over 25 years of experience in sales leadership within the energy sector, Kris Hertel is equipped with the expertise needed to navigate the complexities of today’s energy market. His most recent position was as Vice President at Texas Energy Group, where he successfully managed the Energy Management team. This role involved working closely with major customers, including Bitcoin mining operations and data centers, as well as various oil and gas companies throughout Texas.

Rob Cantrell, CEO of Atlantic Energy, expressed confidence in Hertel's capabilities, stating, "Kris brings an exceptional depth of experience and a proven ability to lead high-performing sales organizations in complex energy markets. His understanding of emerging load segments, including data centers and digital infrastructure, makes him a tremendous asset as we continue to scale Atlantic Energy nationwide.”

In his new position, Hertel will be instrumental in expanding Atlantic Energy's market presence. His focus will be on optimizing sales operations and driving revenue growth, thus ensuring the company’s continued expansion and success in the energy sector.

Kris Hertel shared his enthusiasm about joining the Atlantic Energy team, stating, "I’m excited to join Atlantic Energy Group and work alongside a talented team committed to growth and customer success. I look forward to helping strengthen our sales efforts and supporting the company's continued expansion."

About Atlantic Energy Group

Atlantic Energy, particularly through its Texas brands AE Texas and Atlantex Power, has been a key player in the electricity market since 2012. The company is licensed to provide competitive electricity in eleven states and natural gas in seven, covering over 50 utility areas. Atlantic Energy offers innovative energy management solutions to both commercial and residential customers, helping them actively manage their energy consumption with a diverse range of products and services.

As the energy landscape continues to evolve, Atlantic Energy is well-positioned to meet the needs of its clients and partners. The appointment of Kris Hertel as SVP of Sales is a testament to the company's commitment to enhancing its sales strategy and overall market reach. For further queries, interested parties can contact Emily Pittman at [email protected] or through the direct line at 346-589-4674 ext. 0015.