Keypoint Intelligence Welcomes Mark Boyt as Principal Analyst for Production Workflow Software
Keypoint Intelligence Welcomes Mark Boyt
Keypoint Intelligence has made a significant addition to its team by appointing Mark Boyt as the new Principal Analyst for Production Workflow Software. This appointment signals the company’s commitment to enhancing its capabilities in the market analysis of production workflows.
Mark Boyt comes with a wealth of experience garnered from his time in leading roles, particularly at Xerox, where he spearheaded various global marketing initiatives. As the Global Head of Software Marketing at Xerox, Boyt was instrumental in launching innovative software solutions and developing comprehensive marketing strategies, which supported digital advancements across international markets. His expertise encompasses workflow software, sales support, and establishing valuable partnerships, marking him as a critical asset to Keypoint Intelligence.
In his new position, Boyt will delve into market analyses, assess new and emerging technologies, and provide actionable insights to clients looking to optimize their production workflow processes. His unique ability to distill complex software innovations into practical business strategies promises to elevate Keypoint Intelligence's reputation as a trusted resource within the industry.
Charles Lissenburg, the Director of European Sales and Production Services at Keypoint Intelligence, expressed enthusiasm about Boyt's appointment, stating, “Mark's broad experience in workflow software and his strategic approach make him an excellent addition to our analyst team. His knowledge will help our clients make informed decisions and navigate the changing landscape of the production print industry.”
Mark Boyt shared his excitement regarding the new role, acknowledging the esteemed reputation Keypoint Intelligence has built over its 60-year history. Known for its profound industry expertise and in-depth research capabilities, Boyt looks forward to guiding clients through the evolving trends and innovations that define future opportunities within the production workflow software sector.
The appointment of Mark Boyt is part of Keypoint Intelligence's ongoing strategy to enrich its team with industry experts. The company's commitment to delivering thorough research, expert analysis, and practical solutions positions them to support businesses in maintaining competitiveness in a continuously transforming market. Boyt's leadership is expected to play a central role in shaping the research and development endeavors of production workflow software, ultimately benefiting their client base.
About Keypoint Intelligence
For over six decades, Keypoint Intelligence has served clients in the digital imaging industry by providing independent hands-on testing, market research, and lab data that drive sales and product success. The organization has built a reputation as the most reliable source of unbiased information and analysis, reflecting decades of analyst experience.