#Japan #AI Solutions #Tokyo #≒JOY #Nekkyou

Introducing ≒JOY LINK

Nekkyou, a Tokyo-based company specializing in entertainment solutions utilizing data analysis and AI technology, has launched the official app for the idol group ≒JOY, known as ≒JOY LINK. Officially released on August 10, 2026, this app marks the continuation of the LINK series, which aims to foster a deeper connection between fans and their idols. Following in the footsteps of previously developed apps for other groups like =LOVE and ≠ME, ≒JOY LINK embraces a new paradigm in fan engagement.

The Essence of ≒JOY

Established in March 2022, ≒JOY is a product of a collaboration between the renowned idol producer Rino Sashihara and Yoyogi Animation Academy. The group was created as a third installment after the success of =LOVE and ≠ME. As a unique fan club application, ≒JOY LINK allows fans to interact closely with individual members, going beyond traditional group dynamics.

What Makes ≒JOY LINK Unique?

≒JOY LINK places emphasis on personal connections between members and fans. Unlike conventional fan club apps that provide broad information about the group, this app focuses on individual members, allowing a one-on-one interaction. Fans can not only receive messages from members but also send their own messages directly to the idols. Some key features include:

• - Exclusive Content: Fans are treated to a behind-the-scenes look at members’ daily lives through photos, videos, and audio messages. Additionally, it allows them to revisit messages from the past, creating a more personal connection.

• - Direct Messaging: Fans can send messages at any time, and these heartfelt words are delivered directly to the respective member, facilitating an immediate exchange of thoughts and encouragement.

• - Scheduled Calls: Users can receive calls from members at pre-set times, offering a special moment to hear the idols' voices and feel more connected.

About Nekkyou

Founded in June 2026, Nekkyou acquired the LINK app business from Cozm about a month later, taking over the operations of the apps for =LOVE and ≠ME. Their vision centers on the entertainment and intellectual property (IP) domains, with the LINK app positioned as a core product of their AX platform. The introduction of ≒JOY LINK signifies their commitment to expanding this innovative approach to fan interactions.

Looking Ahead

Nekkyou believes that services allowing individual fan connections are becoming the new standard in the entertainment and IP industry. While group activities remain essential, fostering intense and continuous relationships on a member-to-fan basis will likely accelerate this trend. Through the AX platform, they aim to enhance functionality and user experiences significantly.

Furthermore, Nekkyou plans to introduce compelling content across various domains, actively providing solutions to entertainment enterprises and IP holders. By leveraging data and technology, they strive to support authentic connections between fans and idols, while maximizing the value of intellectual properties.

Conclusion

As Nekkyou embarks on this new journey with ≒JOY LINK, the company reinforces its commitment to “scientifically understanding entertainment through data.” Companies interested in their AX solutions are encouraged to reach out through their established contact channels.

For more information, visit their official website: Nekkyou.