#United States #Miami #LATAM #GoLike Media #Mariana Atencio

A New Era for Latin American Startups

Introduction
On January 8, 2025, a groundbreaking digital series titled 'Startup Series: Latam' will premiere on YouTube and various podcast platforms, spotlighting the vibrant startup landscape of Latin America. This initiative by GoLike Media, founded by the accomplished journalist Mariana Atencio, aims to present compelling narratives of invention and entrepreneurship in a region often mischaracterized by political struggles.

The Spark of Innovation
Latin America has emerged as a notable hub for innovation and technology, boasting remarkable companies such as Mercado Libre, Rappi, and Nubank. These unicorns are proving that the region can cultivate world-class enterprises, demonstrating a shift away from traditional views associated with limited opportunities. Mariana Atencio, the series host, states, "The most exciting place for founders right now isn't Silicon Valley. It's Latin America." Her words encapsulate the rising allure of the region for those seeking to penetrate the modern business landscape.

Trailblazing Founders
The series will feature engaging interviews with pioneering leaders like Michel Edery, the CEO of SmartBeemo, who is revolutionizing e-commerce for Latino communities; Juan Pocaterra of Vikua, who is leveraging data to create smart cities; and Mafe Vera, the first female tech CEO in Venezuela who is transforming transportation through her startup Wawa. These entrepreneurs are taking significant risks to solve complex issues that their communities face, utilizing creativity and determination to make a lasting impact.

Challenging Stereotypes
Speaking on the challenges faced in portraying the true potential of Latin America, Atencio shares, "For too long, the narrative around Latin America and its immigrants has been dominated by political challenges. This series proves we're so much more than that." By showcasing success stories of individuals transforming their industries, the show aims to inspire future generations to embrace their potential.

Investor Insights
In addition to founder stories, 'Startup Series: Latam' will include insights from prominent investors who see the depth of opportunity in Latin America. Investors like Shu Nyatta from Bicycle Capital and former co-lead of SoftBank's Latin America Fund, find the significance of investing in the region goes beyond financial returns. Nyatta reflects, "Investing here isn't just rewarding financially—it's deeply meaningful." This perspective enhances the show's narrative, demonstrating that the region is not just a place for startups but a communal ethos fostering growth and innovation.

A Movement in the Making
'Inicio de la serie' isn’t merely a show—it’s an inspiring movement aimed at empowering Latino leaders of the future. Launching just over a year from now, it will serve as a catalyst for change, driving visibility and interest into a sector ripe for exploration and investment.

Conclusion
For those intrigued by new business models, ripe investment opportunities, or simply looking to hear inspirational stories, 'Startup Series: Latam' is set to become a beacon of innovation. Find the first episode available on major platforms starting January 8, 2025, by visiting GoLikeMedia.com for further details and updates. Join this movement and witness how Latin America's startup scene is reshaping the contours of innovation and entrepreneurship globally.