CÎROC Vodka Enters Three-Year Partnership with Nexo Dallas Open

CÎROC Vodka Announces Exciting Partnership with Nexo Dallas Open

CÎROC Ultra-Premium Vodka has officially unveiled a thrilling multi-year partnership with the Nexo Dallas Open, an event that promises a unique blend of sport, culture, and high social engagement. As part of this collaboration, set to unfold over three years, CÎROC is establishing itself as the tournament's Official Vodka, elevating the experience for athletes and fans alike.

Starting from February 2026, spectators at the Nexo Dallas Open will be greeted by CÎROC's signature offerings, infusing the atmosphere with premium hospitality and style. The tournament, which will take place from February 7 to February 15, 2026, at the Ford Center at The Star in Frisco, Texas, is expected to draw top-tier tennis players and enthusiasts from all corners of the nation.

Highlighting this partnership, CÎROC Vodka will create a vibrant and engaging experience throughout the tournament. Attendees can look forward to signature cocktail experiences, mobile bar installations that pop up around the venue, and dedicated on-site efforts to enhance engagement both on and off the court. This initiative aligns with the broader objectives of the CÎROC Athletic Club, which aims to redefine sport as a lifestyle choice, encouraging fans to unwind and 'Leisure Well.'

Nick Tran, President and CMO of First Round Collective, spoke excitedly about the partnership: "The Nexo Dallas Open is a perfect fit for what the CÎROC Athletic Club embodies—world-class sports, cultural significance, and collective joy. This relationship will allow us to cultivate lasting connections with the tournament and its loyal fanbase, delivering an elevated experience that transcends traditional expectations."

Known for its significant role within the professional tennis calendar, the Nexo Dallas Open continues to thrive, attracting elite athletes and sports aficionados annually. CÎROC Vodka's involvement in the tournament is set to redefine the hospitality aspect, turning the event into a hotspot where sporting excellence meets lifestyle trends.

Fans will have exciting opportunities to engage with CÎROC's offerings throughout the tournament, as the brand endeavors to showcase the joys of social connections integral to the sporting experience. CÎROC’s unique approach will undoubtedly help shape new memories for attendees as they come together to cheer for their favorite players while enjoying luxurious cocktail experiences.

For further details regarding the Nexo Dallas Open or to stay updated on the programs introduced by CÎROC Athletic Club, interested parties can visit www.dallasopen.com or www.CirocAthleticClub.com.

About CÎROC Ultra-Premium Vodka

CÎROC is a unique vodka brand distilled from fine French grapes, ensuring a crisp and refined palate. With a lineage rooted in wine-making tradition, CÎROC has expanded its offerings since its nationwide launch in 2003. The brand now boasts a wide range of flavors, ensuring there’s a blend for every occasion, from the classic CÎROC Vodka to newer innovations like CÎROC Vodka Spritz.

About the CÎROC Athletic Club

The CÎROC Athletic Club is more than just a brand campaign; it is a lifestyle movement that encourages individuals to embrace leisure as a powerful force in their lives. By integrating movement, culture, and community, the club offers a fresh perspective on how leisure activities can lead to enriched social experiences.

As this partnership rolls out, participants can expect a fusion of sport, luxury, and unparalleled social interaction, establishing the Nexo Dallas Open as a premier destination for sporting events with a lavish twist.