#United Arab Emirates #Dubai #AVIXA #InfoComm EDGE #Dubai Event

AVIXA Launches InfoComm EDGE in Dubai for 2026

AVIXA, the Audiovisual and Integrated Experience Association, has announced the inaugural InfoComm EDGE event, set to take place at the Festival Arena in Dubai on October 27-28, 2026. This new two-day experiential showcase aims to provide a unique platform for key buyers to interact with and experience cutting-edge audiovisual innovations firsthand.

Designed specifically for stakeholders beyond the traditional pro AV trade, InfoComm EDGE intends to encompass everything from the latest tech to insightful thought leadership. It will serve as a vital networking hub for senior leaders and decision-makers across sectors like government, enterprise, education, retail, leisure, and entertainment. By reimagining the conventional trade show layout, the event promises to transform how professional audiovisual (pro AV) solutions are presented and engaged with.

David Labuskes, CEO of AVIXA, emphasized the innovative spirit of the Gulf Cooperation Council (GCC) region, stating, "This area is renowned for its desire for transformation and innovation, equipped with both vision and resources to actualize ambitious projects." He also highlighted the existing pro AV community in the region, which is well-prepared to drive immersive buyer-focused activations central to InfoComm EDGE.

An Experience Like No Other

The Festival Arena, boasting over 7,200 square meters of flexible space, is poised to host this groundbreaking event. Unlike typical trade shows that follow conventional grid patterns, InfoComm EDGE will be centered around a main stage that will showcase the very best in experiential technology. Attendees will engage with a series of activations carefully crafted by local integration experts, providing opportunities for deeper exploration and networking.

Cara Turner, the Event Director for InfoComm EDGE, explained that traditional trade show formats can hinder high-level decision-makers from vividly envisioning potential solutions. Therefore, this event is designed to foster collaboration among the design and deployment community to create truly unique experiences.

This event will feature innovative activations never before seen, transitioning away from traditional sales approaches to narrative-driven experiences. These interactions will be centered on standards-aligned thinking, aimed at inspiring creative solutions that mitigate risks and maximize outcomes for end customers. Ultimately, InfoComm EDGE aspires to become a reliable space for competence, integration, and excellence in delivery.

How to Get Involved

AV integrators interested in showcasing their designs, manufacturers seeking sponsorship opportunities, or individuals wanting to attend can find more information on the AVIXA website at www.avixa.org/infocomm-edge-dubai.

To learn more about AVIXA, the organization has championed the audiovisual industry since its founding in 1939. As a leading authority, it represents over 3,000 members from across the AV spectrum, including manufacturers, systems integrators, dealers, and content creators. AVIXA is where professionals collaborate, share knowledge, and advance in the field of AV integration

In conclusion, InfoComm EDGE represents an exciting evolution in the pro AV community's approach to showcasing innovations, catering to the next generation of stakeholders, and proving that the art of the possible is indeed becoming a reality in Dubai.

For more updates on this event and other initiatives, stay tuned to the AVIXA communications channels.