#USA #Los Angeles #App Science #Sabio #TVision

Enhancing Audience Engagement in CTV Campaigns

In the ever-evolving landscape of advertising technology, Sabio Holdings (TSXV: SBIO) is making waves with its innovative App Science™ platform. This Los Angeles-based company specializes in helping leading brands effectively reach and engage their target audiences in the competitive streaming television market.

Recent research conducted by TVision has validated Sabio's strategy, demonstrating that campaigns using App Science audience segments outperform the average attention metrics seen in CTV (Connected TV) advertising. Notably, these audience segments resonate well across various demographic groups, elevating the overall performance of advertising efforts.

The Power of App Science™

App Science harnesses exclusive audience data to enable advertisers to connect effectively with viewers. For instance, campaigns targeting specific groups like Hispanic adults, tech enthusiasts, Baby Boomers, and Android users with tailored Spanish-language content have achieved attention-to-duration ratios significantly above the industry average. According to findings, Sabio's campaigns consistently delivered 3% higher engagement rates than typical CTV offerings, marking a critical edge in the advertising landscape.

In a fragmented media ecosystem, Sabio's comprehensive ad-supported streaming technology stack offers a unique value proposition. It combines access to an extensive database of over one billion device IDs with an intricate household graph covering approximately 80 million U.S. households—accounting for 70% of all streaming homes. This level of granularity not only enhances audience targeting but also ensures diversity in outreach, making campaigns more inclusive and effective.

Validation Through Research

The TVision research confirms that Sabio's audience placements yield superior visibility and engagement. Their findings suggest that Sabio-placed advertisements were more frequently viewed in co-viewing scenarios compared to traditional premium inventory options, such as AVOD and hybrid SVOD platforms. Ad placements diversified across strategies led to heightened viewer attention, which is a crucial factor for advertisers seeking to maximize campaign impact.

Hassan Babajane, Chief Revenue Officer at TVision, emphasized the significance of attention metrics, stating, "Understanding viewer engagement is essential for advertisers aiming to optimize their CTV campaigns. Improved attention correlates directly with ad performance success. By offering high engagement and co-viewing metrics, Sabio enhances the effectiveness of each ad placement." This insight serves as a reminder that engagement is paramount in achieving optimal advertising results.

Bridging Data and Strategy

The methodology underpinning App Science is rooted in a proprietary graph that accurately maps user behavior, interests, and demographics alongside client objectives. Helen Lum, Executive Vice President of App Science, commented on the research results: "Our approach enables clients to align their campaigns with distinct audience attributes, driving better performance metrics and ad effectiveness."

As a fully-owned subsidiary of Sabio Holdings, App Science stands apart in the industry by providing unique audience insights aimed at optimizing advertising strategies, thus solidifying the company’s position in the technology-driven advertising realm.

Conclusion

In conclusion, the findings underscore the evolving capabilities of data-driven advertising. As companies like Sabio harness the power of audience analytics through platforms like App Science, they redefine audience engagement in the streaming landscape. With the advent of advanced metrics and an unwavering focus on viewer attention, the future of CTV advertising seems poised for deeper, more meaningful connections between brands and consumers. Advertisers looking to stay ahead must leverage these insights to craft campaigns that resonate on multiple levels, ensuring that their messages not only reach but also captivate their intended audiences.

For further engagement and inquiries about Sabio Holdings and App Science, visit their official website at sabioctv.com.