Nordstrom Rack Is Set to Open a New Store in Atlanta's Atlantic Station in Fall 2026

Exciting Retail Expansion: Nordstrom Rack Comes to Atlanta

Seattle-based fashion retailer, Nordstrom, Inc., has announced significant plans for the Atlanta area that include the opening of a new Nordstrom Rack location in Atlantic Station by fall 2026. This strategic move is part of the company's broader efforts to expand its footprint in Georgia, where it currently operates two Nordstrom stores and seven Nordstrom Rack outlets.

Embracing the Atlanta Community

Gemma Lionello, the president of Nordstrom Rack, expressed enthusiasm about joining the Atlanta community. In a recent statement, she mentioned, "We look forward to being a part of the Atlanta community and serving our customers with an amazing offering of great brands at great prices." The company aims to bring not just a new retail space but also a unique shopping experience to local consumers, aligning with their needs in a bustling urban environment.

Store Features and Offerings

The new 28,000-square-foot Nordstrom Rack will be located within the popular Atlantic Station— a lifestyle destination known for its diverse mix of shopping, dining, and entertainment. Customers can anticipate a range of benefits, including the convenience of online order pickups from both Nordstrom.com and NordstromRack.com, along with easy returns. With a variety of brands available at up to 70% off, this new store promises to attract bargain hunters and fashion enthusiasts alike.

Atlantic Station is more than just a shopping center; it represents a lifestyle and cultural hub in Atlanta. Home to major retailers such as IKEA and Sephora, as well as numerous restaurants and entertainment options, the integration of Nordstrom Rack enhances the appeal of this dynamic neighborhood.

A Boost for Local Economy

As a part of its commitment to the Atlanta area, Nordstrom Rack's new location is expected to generate over 700 jobs throughout Georgia. Vikram Mehra, Senior Managing Director at Hines (the company managing and leasing Atlantic Station), stated, "We’re thrilled to welcome Nordstrom Rack to Atlantic Station. The brand is a natural fit for our retail mix, offering the value-driven fashion and home selections our shoppers want."

The addition of Nordstrom Rack not only signifies growth for the retailer but also indicates a thriving economy for Atlanta, showcasing its attractiveness for big brands looking to establish a presence. The company’s efforts are part of a larger trend of revitalization in urban areas where consumers seek convenience without sacrificing quality or affluence.

Nordstrom's Legacy

Nordstrom has a century-long dedication to customer service, dating back to its origins as a shoe store in 1901. The upcoming store will reflect Nordstrom's core philosophies, emphasizing an interconnected shopping experience that includes a mix of brick-and-mortar locations and digital accessibility. As the largest source of new customers to Nordstrom, expanding retail options provides a significant advantage to enhance brand loyalty and reach.

With this upcoming addition at Atlantic Station, Nordstrom further solidifies its commitment to providing value and accessibility, making the fashion retailer a staple for shoppers in Atlanta and surrounding areas.

The new store not only aims to cater to the local fashion scene but will also uphold Nordstrom's dedication to leaving a positive impact on the community it serves.

For more updates on the grand opening of the new Nordstrom Rack location and other exciting news, stay tuned as we anticipate the arrival of this much-anticipated retail destination in Atlanta.