New Nordstrom Rack Location Set to Open in East Brunswick, N.J. in 2026
In an exciting development for fashion lovers, Nordstrom, Inc., the well-known Seattle-based retailer, has officially announced its plans to open a new Nordstrom Rack store in East Brunswick, New Jersey, in the fall of 2026. With its reputation for offering trendy clothing, accessories, and home decor at discounted prices, this opening is expected to bring a fresh retail experience to the area, particularly within the greater New York market.
Gemma Lionello, the president of Nordstrom Rack, expressed the company's eagerness to become an integral part of the East Brunswick community. She stated, "We look forward to being a part of the East Brunswick community and serving our customers with an amazing offering of great brands at great prices." This sentiment reflects Nordstrom's commitment to not only providing quality products but also fostering a connection with local shoppers.
The upcoming store will occupy a sizable 27,000 square feet of retail space, situated within the popular Brunswick Square shopping center. This center is already home to a variety of retailers including PGA Tour Superstore, Barnes & Noble, and J. Crew, among others. Conveniently located at the intersection of Route 18 and Rues Lane, Brunswick Square is managed by Paramount Realty and Edgewood Properties, who are equally delighted to welcome Nordstrom Rack to their revitalized space.
Maurice Zekaria, CEO and President of Paramount Realty, commented on the addition of Nordstrom Rack, stating that it aligns perfectly with the merchandising mix they are building. He remarked, "Their reputation for delivering great brands and outstanding value makes them a terrific addition to the merchandising mix we’re building, and we think the local community is going to love having them here." This collaborative effort intends to invigorate the shopping experience in East Brunswick.
Nordstrom Rack is known for offering discounts of up to 70% on a plethora of fashionable items, from clothing to beauty products and home decor. The store also provides essential services such as online order pickups, easy returns, and alterations at select locations, ensuring customers receive a seamless shopping experience. Interestingly, Nordstrom Rack serves as a vital source of new customers for Nordstrom, capturing attention from bargain hunters and style enthusiasts alike.
This opening not only signifies Nordstrom's expanding presence in New Jersey—where it currently operates four full-line Nordstrom stores and nine Nordstrom Rack locations—but also represents a significant boost to the local economy. With the anticipated creation of more than 1,500 jobs statewide due to their expanding operations, Nordstrom is clearly committed to contributing positively to the local workforce.
Since its inception as a shoe store over a century ago in 1901, Nordstrom has steadily evolved to prioritize customer satisfaction and quality service, a principle that continues to guide its operations today. The company strives to connect with its customers both physically in stores and digitally through its apps and websites, offering them the flexibility to shop how they prefer.
As the excitement builds for this upcoming opening in East Brunswick, it’s clear that Nordstrom Rack is set to become a staple for shoppers looking for high-quality products at unbeatable prices, while embodying the spirit of community engagement and customer satisfaction. Stay tuned for more updates as the opening date approaches!