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BEDGEAR's Revolution in Personalized Sleep Solutions

The landscape of sleep has reached a pivotal moment as BEDGEAR unveils its groundbreaking theme, Sleep Just Got Personal™, at the 2026 Las Vegas Winter Market. For years, the sleep industry has promoted a one-size-fits-all approach, ignoring the unique needs of individual sleepers. BEDGEAR is changing this narrative by emphasizing that better sleep arises from a customized fit.

The Personalization-First Approach

BEDGEAR is introducing an impressive array of products, including mattresses, pillows, and sheets, designed to cater to personal preferences based on body type, sleep position, and temperature. Eugene Alletto, the company's Founder and CEO, emphasizes the necessity of this personalized approach, stating, "Sleep isn't one-size-fits-all, and it never should have been." This belief is not only the core of their product design philosophy but also a significant direction for the future of sleep.

Expanding the Mattress Category

The company continues to innovate within the mattress category, shifting away from traditional comfort constraints to embrace adaptable and individualized solutions. One of the highlights of BEDGEAR's offerings is the Modular Hybrid Mattress Collection, which saw an expansion last fall with the introduction of four new models: the M3 Performance® Mattress, M3 Night Ice Performance® Mattress, M5 Performance® Mattress, and M5 Night Ice Performance® Mattress. Each of these mattresses incorporates a dual-comfort modular design, allowing users to personalize the feel even further on their side of the bed.

Breathable construction through every layer is another focal point, enhancing airflow and supporting the body’s natural temperature regulation during sleep. This modularity also means that components can be removed, cleaned, or replaced over time, promoting longevity and sustainability.

Introduction of the Modular Hybrid Naked Collection

Building on their commitment to personalization and sustainability, BEDGEAR is proud to introduce the Modular Hybrid Naked Collection. This line further underscores the need for individualized sleep experiences while incorporating all-natural materials. With a more minimalistic aesthetic, these mattresses feature natural latex comfort layers and BEDGEAR's Independent Suspension™ units that allow sleepers to adjust firmness on their side of the bed.

By prioritizing airflow and comfort, this collection not only facilitates cooler sleeps but also supports nightly recovery efficiently. As Alletto notes, "Personalization and sustainability go hand in hand. When you get the fit right the first time, products last longer and there is less waste."

Expanding Offerings in Pillows and Sheets

The commitment to customization extends into the pillow category as well, where BEDGEAR is refining how products align with individual body types, sleep positions, and temperature preferences. Furthermore, their newly defined Performance® Sheets program has been organized into two distinct collections: Naked and Athleisure. This variety ensures breathability, comfort, and optimal sleep health for every individual.

Experience BEDGEAR at the Las Vegas Market

All these innovations reflect the essence of BEDGEAR's 2026 showroom theme and signify how personal fit, enhanced airflow, and intentional design are harmonized to support better sleep and recovery. Alletto encapsulates this vision by stating, "Sleep affects every part of your life, yet for decades the industry has treated every sleeper the same. Sleep Just Got Personal is our commitment to designing sleep around the individual. When sleep works for you, everything that follows works better."

To explore BEDGEAR’s full range of personalized sleep solutions, attendees are encouraged to visit the BEDGEAR showroom at World Market Center, Building B, 11th Floor, Suite B-1100 during the Las Vegas Winter Market.

About BEDGEAR

Founded in 2009, BEDGEAR continues to redefine sleep with innovations that cater to individual needs while emphasizing sustainability. Known for moisture-wicking, instant-cooling, and airflow-maximizing materials, BEDGEAR ensures that every product supports optimal rest and recovery. Trusted by professional athletes and teams like the Dallas Mavericks, BEDGEAR proudly stands at the forefront of personalized sleep, emphasizing the philosophy that One Size Does Not Fit All™. With a commitment to sustainability, they plant a tree for each online order and incorporate recycled materials into their products, showcasing a dedication to both sleep innovation and environmental responsibility.