#Japan #Tokyo #UCHINO #Mama Mirai #Support Group

UCHINO and Mama Mirai Support Group Join Forces

In a heartwarming initiative, UCHINO, a company known for its rice-based welfare services, is partnering with the Mama Mirai Support Group, which focuses on aiding single-parent households and mothers raising children. Together, they have launched a new project aimed at supporting parenting families in need.

Project Goals

This collaborative project seeks to leverage corporate welfare benefits to provide much-needed assistance directly to those in the Mama Mirai network. In light of rising living costs, especially in an environment where inflation continues to be a concern, this initiative aims to alleviate the financial burdens faced by parenting households. Rather than merely offering one-off donations, the project emphasizes creating a sustainable cycle of support by linking corporate activities to community needs.

Addressing the Root of the Issue

As workplace environments evolve and family structures diversify, it becomes imperative for companies to not only address internal employment factors but also to engage with external social issues. With the ongoing challenges brought about by increasing consumer prices and living costs, the conditions of single-parent households and families raising children are becoming increasingly dire. Addressing these complex problems requires collective involvement from society as a whole, rather than relying solely on individual efforts or corporate policies.

Many corporate social responsibility (CSR) initiatives tend to be sporadic and donation-based, which can hinder long-term effectiveness and sustainability. Consequently, there exists a gap where the intentions of companies fail to sufficiently resolve social challenges. UCHINO has been committed to supporting both its employees and vulnerable communities through welfare services while continuously working on initiatives that benefit society as a whole.

Designing a Sustainable Support System

The project combines UCHINO's rice-based welfare model with the Mama Mirai Support Group's expertise in supporting parenting families. By structuring the initiative as a cycle—from employee welfare to societal contributions that facilitate further support—the project aims to create a sustainable relationship that blurs the lines between those who provide assistance and those who receive it.

Incorporating social issue resolution naturally into corporate operations is a hallmark of this initiative, making participation in societal contributions effortless and genuine.

Shared Vision for Lasting Impact

The Mama Mirai Support Group emphasizes that tackling social issues should not end with mere goodwill or temporary support. Instead, these efforts need to be embedded into sustainable systems. This philosophy resonates strongly with UCHINO’s ongoing work. By fostering a cycle of support amongst companies, employees, farmers, and society as a whole, UCHINO aims to merge business viability with social advocacy.

Phase One: The Preliminary Donation

As the first step in this initiative, UCHINO and the Mama Mirai Support Group will conduct a preliminary donation of rice. This phase includes the provision of ten bags, each containing 3kg of rice. However, it is vital to note that this is not just an isolated act of charity. The project aims to start small and gather feedback from the ground to tailor support methods to the needs of parenting families. Recognizing that the challenges they face can greatly vary, the feedback from this initial effort will inform the broader, ongoing initiatives to ensure they are effective and meaningful.

Details regarding the application process and specifics of the donation will be shared sequentially through official announcements from the Mama Mirai Support Group.

About the Mama Mirai Support Group

The Mama Mirai Support Group is a community dedicated to assisting single-parent families and mothers through various support services. They focus on both lifestyle and employment assistance, providing food aid, consultation services, and opportunities for learning IT skills from home, aiming to create an environment where continuous income can be achieved amidst challenges. With the rising cost of living and shifts in employment dynamics, the demand for skills in remote IT work has surged significantly in recent years.

The group emphasizes a support design that connects learning to practical experience and potentially to income, making it an essential entry point for companies to engage with diverse talent through welfare and social contribution activities. This aligns well with sustainability management practices.

Future Prospects

Looking ahead, UCHINO intends to partner with the Mama Mirai Support Group and others to cultivate a society where parenting families do not feel isolated and where corporate activities refuse to remain indifferent to societal challenges.
Through this project, UCHINO is determined to go beyond surface-level corporate social responsibility and strive toward integrating social issues into its business activities, decision-making frameworks, and overall corporate ethos. By heeding the voices of those directly affected, they aim to develop a new societal model starting from welfare initiatives.

Company Overview

UCHINO

• - Website: UCHINO
• - Headquarters: 2-14-10 Ningyocho, Chuo City, Tokyo, Urban Net Nihonbashi Building 1F, 2F
• - CEO: Eiji Kobayashi
• - Business Focus: Leveraging rice toprovide social contribution through employee welfare initiatives, involving farmers, and driving sustainability aligned with the SDGs.

Mama Mirai Support Group

• - Website: Sapolabo
• - Headquarters: 1-22-11 Ginza, Chuo City, Tokyo, 2F GINZA Otake Residence
• - CEO: Nanta Mita
• - Business Focus: Marketing support for SMEs and promoting community connection through effective branding and promotional efforts.

Contact: For interview requests or inquiries, please contact the UCHINO Public Relations Office at 03-6661-9260 or via email at [email protected].