Dashboard Inc. Introduces Corporate Fashion Subscription Service to Boost Employee Motivation

Corporate Fashion Subscription Launch

On November 29, coinciding with the day celebrated as 'Good Clothes Day,' Dashboard Inc. embarked on an innovative journey by introducing the corporate fashion subscription service, AnotherADdress.biz. This service, a collaboration with Daimaru Matsuzakaya, aims to enhance employees' self-expression and bolster workplace motivation. The official launch highlights a significant trend in corporate wellness benefits that fuse fashion with employee satisfaction.

Overview of AnotherADdress.biz

The AnotherADdress service stands as a pioneer in the department store industry, allowing users to rent from over 450 designer brands, including notable names like Maison Margiela, MARNI, and Theory. The subscription goes beyond just clothing; it also includes bags and accessories, enabling users to explore and redefine their fashion style.

The corporate plan, AnotherADdress.biz, began offering its services in June 2025, focused on improving workplace satisfaction and brand image while enabling unique self-expression for employees.

Learn more about the corporate program here.

Background to the Initiative

At Dashboard, every employee functions as a marketer. The company emphasizes creativity, frequently engaging in tasks from conceptual advertising to actual design work. In such an environment, fashion transcends mere appearance—it becomes a vital form of self-expression that can spark creativity.

This initiative was inspired by the belief that embracing a diverse range of styles influences employees’ capabilities to think outside the box. By allowing team members to experiment with new looks, Dashboard anticipates a boost in the quality of ideas and what they can deliver to clients. Furthermore, with remote work becoming a standard, transforming in-office days from an obligation into an enjoyable experience is vital.

Previously, employees were supported through a 'Health and Beauty Care System,' promoting investment in personal well-being. The introduction of the AnotherADdress.biz service broadens these opportunities, making the workplace a more fulfilling environment.

Employee Survey Results

A survey conducted prior to the launch revealed that over 80% of employees believe that their fashion choices significantly impact their motivation and performance at work.

Anticipated Changes (Multiple Choices Allowed)

1. Enhanced awareness of personal appearance
2. Increased job satisfaction
3. Heightened motivation for work

Survey Overview

- Survey Period: November 2025
- Conducting Entity: In-house survey
- Participants: All employees
- Valid Responses: 8
- Method: Data collected via Google Forms

Future Prospects

Looking forward, Dashboard Inc. aims to cultivate an inclusive culture that values individuality. The firm envisions a workplace where fashion consciousness flourishes, diverse perspectives thrive, and personal choices are celebrated, which in turn nurtures creativity.

The commitment to empowering employees to express their unique styles is a cornerstone of Dashboard's philosophy, fostering an inventive atmosphere that encourages challenges and inspires fresh ideas.

About Daimaru Matsuzakaya

- Company Name: Daimaru Matsuzakaya Co., Ltd.
- President: Koji Munemori
- Location: Kiba 2-18-11, Koto-ku, Tokyo
- Daimaru Matsuzakaya Website
- AnotherADdress Website

About Dashboard Inc.

- Company Name: Dashboard Ltd.
- Headquarters: Jinguumae Tower Building 14F, 1-5-8 Jinguumae, Shibuya-ku, Tokyo
- Founded: August 13, 2013
- CEO: Naoki Komemichi
- Capital: ¥10,000,000
- Dashboard Website