#United States #MikeWorldWide #Trenton #Public Affairs #Jackie Cornell

MikeWorldWide Expands Public Affairs Practice

In a strategic move to enhance its influence in public affairs, MikeWorldWide (MWW), a prominent independent public relations firm, has appointed Jackie Cornell as the new Vice President of Government Relations and Public Affairs. Based in Trenton, New Jersey, Cornell brings over two decades of invaluable experience in government, advocacy, and political campaigns.

Having previously served as a presidential appointee in the Obama Administration within the U.S. Department of Health and Human Services, and as the Principal Deputy Commissioner for the New Jersey Department of Health, Cornell is well-versed in navigating complex regulatory environments. Throughout her career, she has developed a robust skill set in legislative strategy and adeptly managed sensitive issues such as healthcare, reproductive health, and cannabis legislation.

At MWW, Cornell's primary focus will be on spearheading integrated government relations and public affairs strategies tailored for a diverse clientele. She will work closely with Fortune 500 companies, healthcare institutions, and emerging sectors to navigate New Jersey's rapidly evolving political landscape. Her impressive network and experience will be crucial in advising clients on legislative engagement, regulatory strategy, and coalition-building.

Michael Kempner, the Founder and CEO of MWW, praised Cornell for her extensive expertise, stating, "Jackie brings rare depth across government, campaigns, and advocacy. She understands how policy is shaped, how budgets are made, and what it takes to align strategy and communications to move outcomes. Her leadership will be instrumental as we continue expanding our Government Relations and Public Affairs presence in New Jersey."

Cornell's arrival at MWW signifies a larger trend of investment in growing its Corporate Reputation and Public Affairs practice, a core pillar in the firm's reputation-first approach to strategic communications.

In conjunction with this significant hire, MWW has also promoted Steve Sandberg to Senior Vice President and Managing Director of Public Affairs. Sandberg has substantial experience advising clients across various sectors, including healthcare, life sciences, energy, utilities, and nonprofits. His previous roles, including chief spokesperson for U.S. Senator Bob Menendez, have equipped him with the insights needed to steer integrated communications strategies that shape public policy and safeguard reputations in tumultuous environments.

Furthermore, Mahen Gunaratna, a former senior advisor and communications director to New Jersey Governor Phil Murphy, was appointed as Executive Vice President of Public Affairs, further boosting MWW's senior advisory capabilities at a time when organizations are grappling with increasing policy complexity and reputational risk.

Jackie Cornell's team will also include Brianna Hill, who joined the Trenton office after her tenure at the New Jersey Economic Development Authority (NJEDA). Together, this leadership group reaffirms MWW's commitment to helping clients navigate the complexities of government relations, crisis management, and stakeholder engagement in today’s demanding policy and reputational landscape.

"MWW has built an extraordinary reputation helping organizations navigate complex policy environments and stakeholder dynamics," remarked Cornell. "At a time when the intersection of policy, reputation, and communications has never been more consequential, I look forward to expanding the firm's presence in Trenton and collaborating with this exceptional team to deliver strategic impact for our clients."

With over 200 professionals across North America, Europe, and Latin America, MikeWorldWide stands at the forefront of integrated public relations, leveraging data-driven and AI-powered campaigns to deliver real business results. The firm's multifaceted approach allows it to serve clients across various industries, ensuring that their strategies are aligned with evolving market demands and stakeholder expectations. For more updates, visit MWW's website and explore their latest insights on social media platforms like Instagram and LinkedIn.