Exciting Highlights from Virtual Market 2026 Summer: Games, Sponsors, and More!

Overview of Virtual Market 2026 Summer

The
Virtual Market 2026 Summer, organized by HIKKY, is set to become one of the largest metaverse events globally, taking place from July 11 to 26, 2026. This year marks the 16th installment of the event, showcasing a promising lineup of sponsors including Suntory, Earth Corporation, and Mouse Computer. It's expected to draw in over 1.35 million visitors from all over the world, continuing to build on its impressive community.

Exciting Features of the Event

The summer edition will present two themed venues, inspired by Akihabara and Broadway, where attendees can experience immersive and entertaining content. Designed to be more than just advertising, the immersive and interactive experiences at the exhibition booths allow visitors to engage directly with brands in a natural setting, redefining marketing and public relations strategies.

What is Vket?

Vket, short for Virtual Market, is a premier metaverse event held on the VRChat platform, offering an environment for visitors to enjoy a wide array of activities. Participating avatars can trade real-world items, explore games and attractions, and engage in live performances, creating a lively, immersive atmosphere akin to exploring streets filled with friends. The event is accessible 24 hours a day for free via VR equipment and PCs, reinforcing its global reach and popularity.

Since its debut in 2018, Vket has hosted biannual events each summer and winter, setting four Guinness World Records® for the largest number of exhibition booths at a virtual reality market event. Vket not only facilitates interactions among creators and fans but also fosters a sense of community as corporations, municipalities, and brands converge, generating vibrant fan networks and co-creation opportunities.

Featured Exhibitor Booths

Suntory

Suntory will create a vibrant VR summer festival space fit for enjoying its popular Horo-Yoi beverage. Participants will have the chance to enjoy the festival alongside the company's official collaboration character, Adult Vket-sama, culminating in an unexpected grand finale—marking its sixth consecutive appearance.

Earth Corporation

Continuing from their previous engagement, Earth Corporation reinvents pest control education with an immersive insect eradication game. This booth highlights the importance of pest control during the summer and allows participants to screen pests like cockroaches and mites in a fun and interactive way using their products, including Gokijet Pro and Dani Earth Spray.

Mouse Computer

Mouse Computer returns with its Vket Recommended PCs, enhancing their specifications to exceed the expectations set during the last winter event. Catering to both beginners and seasoned VR enthusiasts, they offer six types of machines, ensuring high performance for an easier virtual experience, especially with the new Radeon-equipped models that these users can enjoy.

Yaizu City

Known as Fish Town, Yaizu City emphasizes its unique characteristics by presenting local delicacies like tuna and its official mascot Yai-chan. Attendees can enjoy catch-and-score games featuring various local seafood while participating in social media campaigns for special giveaways.

Ministry of Education, Culture, Sports, Science and Technology

The ministry aims to popularize Japan's scientific innovations with an engaging booth that immerses participants in future scientific advancements. This is their fourth appearance at Vket, aiming to educate everyone about upcoming innovations that will shape society.

Sammy Company

Sammy brings a dedicated portal leading to their first permanent VRChat world, connecting participants directly to Sammy World, aligned with the new pachi-slot game Tokyo Revengers: Christmas Battle Chapter set for launch on July 1.

diVRse

This company features their popular Friend Plush merchandise, introducing a new avatar called Bird while allowing visitors to collect various goods as they explore.

NuNuAI

NuNuAI joins for the first time, presenting their specialized PCs tailored for VRChat users. Booth attendees can check out the PC models and even interact with their representative’s avatar.

FaceWin LLC

Offering a unique product, FaceWin showcases a 3D model of Umaibo with interactive features, allowing the simulation of the eating experience with flavors from corn potage to ramen—sure to delight snack enthusiasts.

Pimax Technology

Pimax brings a lineup of VR headsets for visitors to see, touch, and try on, as well as exclusive discount coupons for those who participate in their booth surveys.

Conclusion

The Virtual Market 2026 Summer is more than a digital marketplace; it is a transformative event that blends culture, technology, and community. With its engaging activities and notable sponsors, this year’s festival promises a lively celebration for all participants. Make sure to visit their official website for updates and further details on how to participate freely.