Exciting Details for the San-X 90th Anniversary Exhibition in Taiwan

San-X 90th Anniversary Exhibition in Taiwan

The San-X 90th Anniversary Exhibition will run from June 27 to August 30, 2026, at the Breeze Center in Taipei, marking the first overseas large-scale exhibition for this beloved brand. This event promises an engaging experience as it showcases the charm of San-X's cherished characters across generations.

What to Expect

Visitors can expect a grand exhibition filled with beloved characters and invaluable materials that highlight San-X's history. A vast array of popular characters collected over the decades will be on display, alongside Taiwan-exclusive merchandise that attendees can take home as a cherished keepsake.

Exhibition Highlights

The exhibit is divided into several themed areas, tracing the evolution of character designs and products since San-X’s inception. At the entrance, guests will be greeted by a large welcome wall featuring iconic characters from throughout the company's history. One standout area will focus on character themes, displaying original sketches, published works, and other precious materials that reveal the creative backgrounds behind popular figures like Rilakkuma, Sumikkogurashi, and Tarepanda. Guests can also enjoy large photo spots throughout the exhibition, allowing them to immerse themselves in the heartwarming worlds of these characters.

Exclusive Merchandise

A unique assortment of Taiwan-themed art products featuring popular characters like Rilakkuma and Sumikkogurashi will be available. These exclusive items will depict beloved characters indulging in local delicacies, such as bubble tea and fried chicken. Additionally, there will be interactive experiences including sticker machines and a chance to collect character trading cards to create personal mementos of the 90th anniversary.

Original Exhibition Products

Exclusive items available at the exhibition include:

- Rilakkuma plush toys and Sumikkogurashi character figures.
- Card sets, trading acrylic magnets, and stainless steel bottles.
- Mirrors, mouse pads, and card cases will also be available for purchase, ensuring fans have a wide range of items to choose from.

Special Café Experience

Outside the exhibition, a limited-time San-X Café Stand will offer a variety of character-themed light meals. Drinks will be served in reusable character glass bottles, making them wonderful keepsakes after visitors enjoy their refreshments. Together with delicious macarons featuring character illustrations, the café will undoubtedly be a hit. Visitors who spend NT$500 or more will receive a limited-hologram sticker to add to their collection.

There are also plans for character greeting events, where visitors can meet popular figures like Rilakkuma, Kiiroitori, and Shirokuma, facilitating special interactions that fans won’t want to miss. Stay tuned for more details about the exhibition as they unfold!

About San-X Characters

- Tarepanda (Debuted in 1998)

Tarepanda is unique, with individuals ranging in height from 5 cm to 3 m. Their gender is often hard to distinguish, and there's a quirky rumor that they can split to multiply!
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- Rilakkuma (Debuted in 2003)

A relaxed bear who suddenly started living with OL Kaoru, Rilakkuma enjoys lounging around and keeps secrets in his zippered back. He shares his world with the playful Korilakkuma and the tidy Kiiroitori.
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- Sumikkogurashi (Debuted in 2012)

Born out of the idea of seeking comfort in a corner, these slightly negative yet endearingly relatable characters resonate with many people, reflecting common sentiments in a heartwarming manner.
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About San-X

San-X is renowned for creating over 1,000 original characters, constantly entrenching itself in the hearts of fans worldwide through a mix of charming, quirky, and sometimes surreal designs. The brand has built a legacy that goes beyond mere cuteness, offering warmth and humor through its products and various events.