#Japan #Tokyo #Lotte #Coolish #Go☆Jas

Go☆Jas Takes on an Earthly Adventure as Vtuber for Coolish

In a surprising twist, the renowned comedian Go☆Jas has received a deployment order to Earth! Infamously known for his cosmic pirate persona, he has taken a leap into the digital realm as an engaging and handsome Vtuber. This transformation is part of Lotte's, a leading snack and confectionery company, latest advertising campaign for their drinkable ice product, Coolish.

Lotte has rolled out five new web videos starting on June 24, featuring Go☆Jas as the animated character, Cool☆Rish. Each video is designed to showcase the refreshing sensation of consuming Coolish at different everyday moments, capturing the joy and pleasure it brings to individuals.

The star of the show is ultimately the Coolish ice drink, famed for its unique ability to deliver a delightful blend of coolness and sweetness that revitalizes you instantly, no matter where you are. Through the cleverly animated Cool☆Rish, Go☆Jas’s comedic flair shines as he engages viewers in a whirlwind of refreshing moments.

Behind the Scenes of the New Videos

For the production, an impressive setup was put in place with 32 cameras and 77 motion capture markers to bring Go☆Jas’s animated counterpart to life. The actual filming featured Go☆Jas interacting with the on-screen character, whereby his movements were translated in real-time to Cool☆Rish. “Wow, this is amazing! Incredible!” he exclaimed, brimming with excitement during the shooting. His enthusiasm was palpable, especially since it was his first experience with such cutting-edge filming technology.

During the filming process, Go☆Jas personified Cool☆Rish with his iconic high-energy performances, making the character call out phrases like “Finish, finish… Coolish!” and “Ultimate! Such a Bahama Flash!” His knack for humor made the shooting dynamic and fun, as he instinctively embodied the spirit of the digital character, drawing on his background in comedy to elevate the visuals.

After filming, he shared his thoughts during an interview, expressing his love for Coolish and the sheer joy it brings him post-performance. He believes enjoying a Coolish after a lively stage performance is an unparalleled experience. “It’s a definite treat after leaving the stage with laughter. There’s something bittersweet when a joke falls flat, but Coolish always comforts my spirit.”

The Screens Come Alive

In the web videos, the viewer is transported into Cool☆Rish's world, starting with the clip titled “After Work.” The storyline follows Cool☆Rish as he concludes his workday. Once he finishes a day of hard work at his desk, he utters, “Today’s work is complete…” and, with an enthusiastic twist of his globe, shouts, “Finish, finish… Coolish!” A delightful transformation occurs, with the globe morphing into a Coolish drink. Quenching his thirst with the icy treat, the character’s appearance transforms from basic to high-quality CGI, mirroring the refreshing essence of the drink itself.

Other video themes include “Post-Workout,” “During Gaming,” “After Bathing,” and “While Out Shopping.” Throughout these shorts, the Coolish drink becomes a catalyst for transforming the mundane into refreshing experiences, showcasing how it fits seamlessly into life’s diverse moments. Each time Cool☆Rish indulges in the drink, the exclamation, “Kimochii!!!” (which translates to “What a feeling!” in Japanese) becomes a signature catchphrase, delivering the ecstatic chills of refreshing relief.

Fans of Go☆Jas can connect deeply with the character as he brings humor and vivacity to the Vtuber realm, sharing snippets of humor mixed with genuine emotions along the way. “I think I might have to stick with the world of Vtubers for a while since time waits for no one,” he joked, alluding to his desire to keep up with contemporary entertainment trends.

Conclusion

As the summer heats up, Lotte's Coolish brings its incredible flavors to the forefront, and with Go☆Jas leading the charge, expect an increase in Fun, Laughter, and Ultimate Refreshing Moments. So grab your Coolish, tune into the fun, and join Cool☆Rish on this delightful journey! For the full experience, check out the new web videos featuring Go☆Jas.

Stay tuned for product details, as the summer launch includes exciting new flavors like the W Mask Melon and summer-exclusive variants of Coolish. Discover why this refreshing treat continues to capture hearts, ensuring every sip is a Kimochii moment!