Mudd Advertising Unveils The Ad Man 2.0: A New Leadership Approach for Today’s Dynamic Landscape

In a remarkable evolution from humble beginnings in a basement in 1981, Mudd Advertising has officially launched The Ad Man 2.0, marking a significant leap forward in principles-driven leadership amid our rapidly changing technological landscape. This new publication, authored by industry veterans Jim Mudd Sr., Clifton Lambreth, and Rob Mudd, with invaluable contributions from notable figures such as Alan Mulally, Darryl Strawberry, and Ken Blanchard, is now available for readers on Amazon.

More than just a sequel, The Ad Man 2.0 serves as a heartfelt tribute to the people and principles that have been instrumental in establishing Mudd Advertising as a key player in automotive marketing. It encapsulates a lifetime of experiences and lessons from mentors and leaders who have made a difference during critical junctures of the company's journey.

The book builds upon the foundational values embodied in the original Ad Man, emphasizing integrity, determination, community, and a deep-seated belief in the potential of individuals. Simultaneously, it broadens the discourse around leadership by presenting principles validated by some of the most distinguished leaders in the business world today. These insights are not confined to automotive marketing but are intended to resonate with organizations across various sectors, guiding both businesses and families in their endeavors to lead with clarity and conviction.

As we navigate an era increasingly defined by artificial intelligence, automation, and rapid digital change, The Ad Man 2.0 equips readers with strategies to harmonize technology with core values. It advocates for a balance between efficiency and empathy, aiding leaders in making informed, data-driven decisions while remaining attuned to the humans behind those choices. This pragmatic approach serves to empower teams, enrich organizational cultures, and ultimately foster long-term success.

Mudd Advertising's compelling principles will be prominently featured at the upcoming NADA 2026 convention in Las Vegas, where the company will exhibit at Booth #3651W. Attendees will have the opportunity to engage with the concepts discussed in the book and witness firsthand how Mudd is adapting to meet the challenges of a transforming market. Additionally, visitors can explore the newly redesigned Mudd.com, which reflects the firm's evolution and commitment to helping clients thrive in an ever-evolving landscape.

Enriched by insights from esteemed contributors Mulally, Strawberry, and Blanchard, The Ad Man 2.0 offers a practical guide for anyone looking to evolve while staying true to their foundational values. By upholding what made them successful in the past, organizations can confidently move into the future, ready to embrace new challenges and opportunities.

Essentially, the release of The Ad Man 2.0 signifies a significant moment for Mudd Advertising, as it not only captures the essence of successful leadership but also serves as a beacon for those looking to thrive amidst the noise of modernization. This highly anticipated book is available now on Amazon, making it easily accessible to anyone eager to explore the principles that can lead to enduring success.