HONOR Unveils Its Ambitious Corporate Strategy to Become an AI Device Ecosystem Leader

HONOR Unveils a Bold New Path with the HONOR ALPHA PLAN

In an era marked by rapid advancements in artificial intelligence (AI), tech brand HONOR has made a significant announcement regarding its future direction. During a press event in Barcelona, Spain, on March 21, 2025, the company revealed its innovative strategy, termed the HONOR ALPHA PLAN. This initiative aims to transform HONOR from a manufacturer of smartphones into a prominent global leader in AI device ecosystems.

A Visionary Approach

According to James Li, the CEO of HONOR, the ALPHA PLAN is designed to usher in a new age of intelligent devices utilizing AI. He emphasized the profound impact AI will have on the device industry, reshaping productivity, society, and culture in ways never seen before. Li urges industry players to collaborate actively to harness the opportunities that AI presents, calling for genuine openness to embrace the exciting future ahead.

The name HONOR ALPHA PLAN was chosen for its symbolic significance. It represents the company's relentless pursuit of technological excellence, with Alpha, the first letter of the Greek alphabet, embodying this ideal. Additionally, the character for people (人) is represented in the lowercase letter α, showcasing HONOR's commitment to human-centered innovation. Such symbolism reflects HONOR's global vision and ambition in creating value for consumers worldwide.

Three-Phase Strategy

The ALPHA PLAN is articulated through a three-phase strategy:
1. Development of Intelligent Phones: In collaboration with its partners, HONOR aims to push technological boundaries to shape a new paradigm for AI devices in the era of AI agents.
2. Creation of an AI Ecosystem: As the company progresses, it will move beyond industry limitations to establish a new paradigm for the AI ecosystem in the physical AI era.
3. Advancing Towards AGI: Ultimately, as artificial general intelligence (AGI) emerges, HONOR aims to redefine human potential through co-creation, marking the dawn of a new civilization paradigm.

The intelligent phone, a key component of the first phase, is set to feature human-centered AI technology designed specifically to maximize human capabilities. This device will showcase the advanced AI technologies spotlighted by HONOR in its main presentations.

Upcoming Showcasing at MWC 2025

For those interested in experiencing HONOR's innovations firsthand, the brand will be welcoming visitors at its booth (3H10, Hall 3) during the Mobile World Congress (MWC) from March 3 to 6, 2025. Attendees can get a glimpse of the latest technological advancements from HONOR and its partners, providing a hands-on understanding of this visionary approach.

For more details, visit HONOR's MWC Event Page.

The HONOR ALPHA PLAN marks a decisive shift for the company, reflecting its ambition to lead in the AI landscape while remaining committed to enhancing human lives through technology. As HONOR embarks on this journey, the tech world watches closely, eager to see how these bold strategies will unfold.