Norton Enhances Cyber Safety with New AI-Powered Scam Protection Features
Norton Enhances Cyber Safety with New AI-Powered Scam Protection Features
In today's digital landscape, where cyber threats are continuously evolving, Norton stands at the forefront of cyber safety. On February 19, 2025, they unveiled a comprehensive enhancement to their product lineup that emphasizes AI-powered scam protection. This marks a significant milestone for users seeking reliable defense against the alarming rise in scams and cyber threats.
Growing Threat of Scams in the Digital Age
According to recent reports, approximately 90% of all cyber threats can be traced back to scams and social engineering tactics. This number has alarmingly tripled since 2021, highlighting an urgent need for sophisticated solutions to combat these issues. Scammers, now utilizing advanced technologies, are crafting more convincing schemes, making it difficult for even the most vigilant individuals to recognize fraud.
Introducing Genie Scam Protection
As part of the enhanced offering, Genie Scam Protection and Genie Scam Protection Pro are now available across the Norton Cyber Safety suite in the United States. These cutting-edge features provide users with advanced defense mechanisms against the primary channels of scams: text messages, phone calls, emails, and websites.
The Genie AI acts like a detective, meticulously analyzing not just dubious links but the context of the language used in messages. Through machine learning, it is continually improving, allowing it to identify patterns that might go unnoticed by humans. This innovative approach transforms scam detection into a proactive defense strategy, ensuring peace of mind in an increasingly perilous online environment.
Key Features of the Enhanced Scam Protection
Among the standout features included in the Norton suite are:
- - Safe SMS - Exclusively for mobile users, this tool deploys Norton Genie AI to recognize and filter sophisticated scam texts based on contextual understanding.
- - Safe Web - This feature guards users while they navigate the internet, especially during online shopping, employing AI to identify potential scams.
- - Genie AI-Powered Scam Assistant - This accessible tool offers immediate guidance on suspicious communications, streamlining the experience of detecting scams.
- - Norton Private Browser - Available on desktop, it blocks phishing scams and intrusive ads, allowing for a relaxed browsing experience.
For users opting for Norton 360 with LifeLock Ultimate Plus, additional protections are included within the Genie Scam Protection Pro package, such as:
- - Safe Call - Automatically identifies and blocks scam calls, ensuring user safety during phone interactions.
- - Scam Support and Reimbursement - A personal assistance guide to recover funds lost to scams is integral to this feature, showcasing Norton’s commitment to addressing financial loss resulting from cyber fraud.
- - Safe Email - This tool proactively scans and flags potentially harmful emails before they are opened.
The Future of Scam Protection
Norton’s dedication to combating scams doesn’t end here. They recently teased upcoming innovations at the Consumer Electronics Show (CES) that aim to incorporate even more advanced features into their products, including deepfake detection capabilities. With a clear vision of the future, Norton promises to remain ahead in protecting customers’ digital lives.
As scams become increasingly complex, the introduction of these enhanced, AI-driven features within Norton Cyber Safety products positions the company as a leader in cybersecurity solutions and highlights the critical role of technology in safeguarding users from pervasive digital threats. To learn more about these offerings and how to bolster your online safety, visit Norton.com.
Topics Consumer Technology）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.