Exploring Sinch's Launch of Mailgun Inspect: A New Era in Email Quality Assurance

Introduction

On June 4, 2025, Sinch AB, a leader in customer communication solutions, unveiled an innovative tool called Mailgun Inspect. This API-first email quality assurance solution is designed to bolster email testing and compliance capabilities for marketers and enterprise platforms alike. With the European Accessibility Act (EAA) approaching, Mailgun Inspect arrives as an essential resource for businesses aiming to enhance their email communication processes while adhering to new regulations.

What is Mailgun Inspect?

Mailgun Inspect represents a significant advancement in the landscape of email quality assurance. This robust tool allows marketing technology (Martech) platforms to seamlessly integrate sophisticated email testing functionalities within their offerings. It serves as a white-label solution, empowering businesses to maintain their branding while providing comprehensive testing capabilities. Moreover, for enterprise teams, the tool streamlines the detection of rendering issues, ensures compliance with accessibility standards, and optimizes the end-user experience.

According to Daniel Morris, Senior Vice President of Product at Sinch, "We built Mailgun Inspect for the platforms powering modern marketing." His assertion encapsulates the core purpose of this new offering: to enrich the capabilities of organizations without requiring them to start from scratch.

Key Features

Mailgun Inspect is packed with features that make it a formidable ally in the quest for quality email communication. These features include:

- Over 100+ Rendering Previews: Users can check how emails appear across a variety of clients, including dark mode and mobile interfaces.
- Accessibility Testing: The tool encompasses testing methodologies in alignment with WCAG 2.2 and EAA standards.
- Content Validation: This includes preemptive checks for images and links to avert customer experience issues.
- White-label APIs and User Management: Organizations can manage sub-users and APIs according to their branding needs.
- Flexible Pricing Model: The usage-based pricing approach eliminates restrictive user-seat models, making it more accessible for varied company sizes.

The Impact of EAA

As the European Accessibility Act comes into effect in June 2025, the push for inclusive digital communication is underscored more than ever. Complying with these new regulations entails refining email communication strategies toward meeting enhanced accessibility standards. Mailgun Inspect addresses specific compliance needs by offering integrated accessibility checks along with actionable guidance for creating compliant workflows.

Conclusion

In a world where email quality transcends mere aesthetics, it is imperative that organizations prioritize trust, accessibility, and performance. With the advent of Mailgun Inspect, Sinch positions itself at the forefront of email innovation. By providing developers with the tools they need to create exceptional email experiences, Sinch continues to empower brands and platforms, ensuring that their digital communications are both high-performing and compliant with evolving standards. For more information on Mailgun Inspect, visit Sinch's official website.