#Japan #Tokyo #HERALBONY #LIVE BOARD #Beyond Blue Project

LIVE BOARD Partners with Heralbony for Autism Awareness

In a significant move towards societal advocacy, LIVE BOARD has announced its collaboration with Heralbony for the 'Beyond Blue Project,' aimed at promoting awareness of autism on World Autism Awareness Day. This initiative will run from April 2 to April 15, 2026, featuring blue-themed art displayed on LIVE BOARD's digital Out-of-Home (OOH) platforms throughout Tokyo.

About the Beyond Blue Project

Initiated by Heralbony to coincide with World Autism Awareness Day on April 2, this project aims to uplift awareness regarding autism and other developmental disorders. The project emphasizes the color blue, a symbol of autism awareness, and aligns with global efforts that started when the UN declared April 2 as World Autism Awareness Day in 2007. Various landmarks, including the iconic Tokyo Tower, will showcase blue light displays, symbolizing unity and awareness.

Heralbony's message for 2026, 'This blue is someone’s world,' encapsulates the project's vision, encouraging a deeper appreciation for differences within society through the lens of blue-themed art.

LIVE BOARD's Commitment

LIVE BOARD's decision to join the project stems from its resonance with Heralbony's mission of 'shining in diversity.' The company has always believed that digital OOH advertising can foster unexpected moments of discovery or 'serendipity' among viewers. Through this collaboration, LIVE BOARD aims to present blue art from city screens that will engage the public's diverse sensibilities. This initiative seeks to enhance understanding of autism and invite broader societal reflection about developmental disorders.

Discover more about the Beyond Blue Project here: Beyond Blue Project

Original Artwork Inspired by LIVE BOARD

To celebrate this partnership, Heralbony has commissioned original artwork from Ryo Nakao, a talented artist under Heralbony. This unique blue-themed art will be broadcasted across approximately 50 digital OOH locations in Tokyo throughout the project’s run, providing the public with fresh perspectives and insights into the world represented by LIVE BOARD.

Nakao, who previously enjoyed crafting designs from paper, began his artistic journey by mimicking letters and tracing words, evolving into creating visually compelling pieces. His artwork often features vibrant colors and striking typography that reflects both energy and depth.

Broadcast Details

• - Duration: April 2 - April 15, 2026
• - Locations: Around 50 digital OOH screens across Tokyo, managed by LIVE BOARD
• - Note that broadcasts will be randomized and may vary by media. Please be aware that broadcasting could be limited due to unforeseen circumstances.

About Heralbony

Heralbony, known for its mission of 'shining through diversity,' aims to reshape perceptions of disabilities while creating new cultural narratives. The company manages over 2,000 artworks created by artists with disabilities, ensuring fair royalties and sustainable business practices. Heralbony operates the brand 'HERALBONY' and engages in diverse projects including collaborative art production and training programs.

In July 2024, they are set to expand globally with the opening of 'HERALBONY EUROPE' in Paris, France.

About LIVE BOARD

Established as a data-driven digital OOH advertising network operator, LIVE BOARD prioritizes targeted advertising based on real-time impressions and visibility metrics. Despite challenges in changing public movement patterns, they have developed a sophisticated advertising distribution and payment system focused on user engagement. This includes collaborations with major carriers for a vast and diverse range of digital OOH advertising across Japan.

For more information on Heralbony, visit their corporate site: Heralbony Corporate

For LIVE BOARD, you can visit: LIVE BOARD Official Site