M&M'S® Unveils the Sweet and Salty Delight of Honey Roasted Peanut Flavor

M&M'S® Brings a Sweet and Salty Affair to Chocolate Lovers



M&M'S®, a cherished brand under the Mars portfolio, has recently launched a new flavor that promises to create delightful moments: M&M'S Honey Roasted Peanut. This innovative candy combines the classic charm of M&M'S with the deliciously nutty and sweet notes of honey-roasted peanuts, striking a perfect balance between sweet and salty in every bite.

The Flavor Profile


As consumers grow increasingly adventurous with their snacking choices, M&M'S® is capitalizing on this trend by introducing a flavor that captures the essence of enjoyment and togetherness. Combining a crunchy texture with a touch of honey sweetness, the new M&M'S Honey Roasted Peanut flavor is designed to satisfy a range of cravings. Martin Terwilliger, the Vice President of Marketing for Mars Wrigley North America, emphasizes that the goal is to deliver joy through these iconic candies, helping to create memorable experiences both alone and with friends.

Availability


Starting from September 2025, M&M'S Honey Roasted Peanut will be making its way to retailers across the nation and available online at MMS.com. Expect to find this delectable treat in several sizes, including:
  • - Single Size (1.63 oz.)
  • - Share Size (2.83 oz.)
  • - Sharing Size Stand-Up Pouches (8.6 oz.)
Each option is designed to fit every snacking occasion, whether it’s for individual enjoyment or sharing during gatherings.

What Makes It Special?


The introduction of M&M'S Honey Roasted Peanut is more than just a new flavor; it’s a celebration of classic tastes, reimagined. The product stands as a permanent addition to the M&M'S lineup, joining other innovative flavors such as M&M'S PBJ and MM’S Peanut Butter Mega. This evolution showcases M&M'S commitment to staying relevant in a fast-evolving market, all while maintaining the fun and joy associated with its candy.

Trust from Mars, Incorporated


Mars, Incorporated, as a family-owned business worth roughly $55 billion, has always thrived on a principle-driven approach. The company’s values emphasize Quality, Responsibility, Mutuality, Efficiency, and Freedom. With this strong ethos, Mars aims to create a better tomorrow, fostering relationships with both consumers and the environment. With their delicious range of products, including widely recognized brands such as SNICKERS®, DOVE®, and WHISKAS®, Mars not only delivers joy through their candies but also stands firm in their dedication to quality and sustainability.

Conclusion


The buzz surrounding M&M'S Honey Roasted Peanut is justified, as it encapsulates the spirit of togetherness and sharing moments of happiness over a delightful treat. For those looking to experience this exquisite new flavor, mark your calendars for September 2025, and be prepared for an extraordinary snacking experience. Join M&M'S on their social media platforms to stay updated on the latest flavors and promotions, including Facebook, TikTok, and Instagram. Together, let’s celebrate this new journey of flavors that is bound to bring joy and satisfaction to candy lovers everywhere.

M&M

Topics Consumer Products & Retail)

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