Fossil Partners with Nick Jonas for Exclusive 'Machine Luxe' Capsule Collection

Nick Jonas and Fossil Unveil the Exclusive 'Machine Luxe' Collection

In an exciting collaboration that has caught the attention of fashion enthusiasts and watch collectors alike, global superstar Nick Jonas has partnered with the prominent watch and accessories brand Fossil to launch the exclusive 'Machine Luxe' capsule collection. Set to debut on August 20, 2025, this collection is not only about timepieces; it's a homage to nostalgia, blending Jonas' artistic vision with Fossil's legacy of design.

A Personal Journey and Creative Vision

Nick Jonas, known for his illustrious career as a musician, actor, and philanthropist, has a long-standing admiration for watches, particularly Fossil's designs. In fact, Fossil was the brand of his very first watch. This unique personal connection guided Jonas throughout the creation of the 'Machine Luxe' collection, allowing him to infuse it with his unmistakable sense of style and passion for storytelling.

Jonas passionately states, “The materials used in this collection give each piece a distinct personality. These are exceptionally personal items that enhance any look.” The collection is characterized by its combination of modern flair and timeless elegance, aimed at provoking emotional connections with customers.

Campaign Imagery and Nostalgia

The launch campaign was shot in the New Jersey area, Jonas' hometown. Renowned creative director and photographer Anthony Mandler led the project alongside renowned stylist Sydney Lopez. The campaign not only showcases the new watch designs but also takes viewers on a journey through Jonas' childhood, featuring local restaurants and bowling alleys he frequented. This narrative approach serves to revive nostalgia among fans and wearers alike, creating bonds through shared memories.

“I aimed to capture the pure excitement and joy I felt when I bought my first Fossil watch after one of my early performances,” adds Jonas. His mission has been to provide contemporary styles that resonate with the cherished memories of the past.

Highlights of the 'Machine Luxe' Capsule

The 'Machine Luxe' collection introduces a fresh take on Fossil's best-selling 'Machine' line. It features seven new watch designs and two innovative watch rings. Each design is defined by its unique case shape and distinctive texturing. The Machine Luxe Sunray Dial models are available in a striking Blue Vignette and a classy Gold-Toned finish. The textured dials are meticulously engraved to create a sunray effect, with the Blue Vignette version complemented by a brown crocodile-embossed leather strap - a personal request from Jonas himself, reminiscent of a cherished piece from his own collection.

In addition, the collection features the Machine Luxe Automatic models that showcase a skeleton dial revealing top-tier Japanese automatic movements, available in both Gunmetal and gold finishes. The series also highlights natural materials with the Machine Luxe Stone Dial watches, available in genuine malachite, aventurine, and marble, extending the signature fluting onto the strap for a bold contrasting effect.

Adding a stylish touch to the collection are the Machine Luxe Watch Rings in Gunmetal and Green Vignette, designed to reflect the aesthetics of the watches while incorporating Fossil’s classic design details.

A Collaboration Rooted in Authenticity

Melissa Lowenkron, Fossil's Chief Brand Officer, acknowledges the authentic connection between Jonas and the Fossil brand, given its paramount role in his watch journey. “Nick brings a sense of nostalgia and personal style to the design, rooted in his own experiences,” she states, highlighting the collection's potential appeal to both fans and collectors.

The Nick Jonas x Fossil 'Machine Luxe' collection will be available for purchase on Fossil's website and at Fossil stores starting August 20, 2025, with international retailers carrying the collection beginning September 2025. This collaboration exemplifies not only a fusion of modern fashion and timeless designs but also an invitation for everyone to relive cherished memories through the elegant artistry of timekeeping.