#Japan #Tokyo #Japanese Culture #sweet sake #Miss SAKE

'Miss Amazake' Audition Now Open!

The 'Miss Amazake' project, a collaborative effort between the Miss SAKE organization and the popular modeling agency Bishoujo Zukan, has officially kicked off its auditions. This new initiative aims to promote the traditional Japanese beverage, Amazake, as a symbol of cultural heritage and a bridge to the future.

About Miss Amazake

Conceived in response to the growing need for cultural ambassadors who can communicate Japan’s unique traditions, 'Miss Amazake' seeks to empower young women between the ages of 10 to 29. With a focus on sweet sake, a non-alcoholic beverage beloved in Japanese culture, the program also strives to provide a platform for the next generation to learn about and share their cultural roots across the globe.

The final selection will take place on May 16, 2026, at the Kanda Myojin Hall in Tokyo, where 12 finalists will be announced, culminating in the crowning of the Grand Prix winner and other awards.

Mission and Background of Miss Amazake

In recent years, opportunities for young people to engage with Japan's cultural heritage have diminished. However, the rise of social media and international exchanges has sparked an increase in interest for Japanese culture among youth abroad. Now, more than ever, there is a need for individuals who can convey the richness of Japan's traditions in their own words and ways.

Through 'Miss Amazake', participants will explore the cultural significance of sweet sake and develop their ability to communicate these traditions effectively to a global audience.

Miss SAKE has long been a leader in promoting Japanese sake and culture since its foundation in 2013. Backed by various government organizations, it has operated globally, presenting Japanese culture at over 400 events annually. Building on this legacy, 'Miss Amazake' taps into this extensive network and expertise to create a new stage for culture-driven engagement, welcoming participants from all walks of life, regardless of prior experience.

Audition Overview

Requirements to Enter

To participate in the 'Miss Amazake' audition, applicants must meet the following criteria:

• - Must be female and hold Japanese nationality.
• - No prior experience is necessary; self-nominations and recommendations are welcome.
• - Must be between the ages of 10 and 29 at the time of the final evaluation (consent from a guardian is required for those under 18).
• - Available for activities on weekends and holidays.
• - No agency affiliation is necessary, but applicants must be available for direct communication.
• - Participation in either live streaming or face-to-face evaluation is required.

Application Process

To apply, simply add the official audition LINE account as a friend and follow the instructions provided.

Schedule

• - Application Period: December 8, 2025, 11:00 AM - January 25, 2026, 11:59 PM
• - Document Screening: Conducted continuously after application.
• - Online Selection: Via 'MixChannel' live streaming and video submission (starting January 25, 2026).
• - Final Assessments: In-person interviews on February 8, 2026, in Tokyo, with details to follow for successful candidates.
• - Final Selection: May 16, 2026, at Kanda Myojin Hall.

Judging Criteria

The evaluation will consider not just appearance, but three core competencies: expression and presentation, communication skills, and international awareness. Participants will be judged based on their ability to convey cultural messages compellingly and authentically.

1. Expression and Presentation: Judging poise, gestures, and overall demeanor when conveying culture.
2. Communication Skills: Emphasis on word choice, structure, and the ability to articulate personal insights on Japanese culture.
3. International Awareness: Evaluation of a participant's global perspective and basic language capabilities.

Special Features

'High-achieving participants will benefit from opportunities to promote Japanese culture, including sweet sake, at national and international levels.' Additional perks include potential partnerships with historical sake breweries and participation in significant cultural events.

Conclusion

With the backing of experienced professionals and a strong cultural framework, 'Miss Amazake' is set to redefine the landscape of cultural ambassadors in Japan. This initiative not only promotes awareness of an important aspect of Japanese heritage but also fosters the development of young women into leaders who can carry Japan's culture into the future. Enthusiastic candidates who are passionate about sharing the sweet flavors of Japanese culture through Amazake are encouraged to apply and embark on this exciting journey!

For more information about Miss Amazake or to apply, visit the official LINE account or website.