#USA #New York #SiriusXM #Audio Entertainment #SiriusXM Play

SiriusXM Expands Accessibility with New Subscription Plan

SiriusXM, the premier audio entertainment service in North America, has just unveiled its latest offering, SiriusXM Play—a budget-friendly subscription plan that aims to make quality audio content more accessible to a wider audience. At an impressive price point of under $7 per month, SiriusXM Play opens the door for new listeners to enjoy a diverse array of channels, featuring a mix of music, sports, news, and talk—all with minimal advertisement interruptions.

A Game-Changer for Audio Entertainment

Launched on July 15, 2025, SiriusXM Play is not just about affordability; it's an innovative ad-supported package designed to cater to a wide-range of consumer preferences. Subscribers can access more than 130 channels directly in their vehicles, eliminating the need for expensive premium plans while still indulging in SiriusXM's curated programming.

Wayne Thorsen, SiriusXM's Chief Operating Officer, emphasizes the significance of this launch: “SiriusXM Play presents us with an incredible opportunity to thoughtfully scale our audio service on the road and off to even more listeners across North America. This expansion caters especially to price-sensitive listeners looking for a high-quality audio experience.”

The new plan is expected to be available in up to 100 million vehicles by the end of 2025. The initiative is a perfect blend of affordability and quality, targeting users who have yet to experience SiriusXM’s premium offerings.

Content That Appeals to Diverse Audiences

SiriusXM Play isn't compromising on content either. Along with the extensive channel offerings, the subscription includes access to beloved favorites like:

• - Music Channels: Music Hits 1, The Highway, Hip-Hop Nation, and more.
• - Sports: Mad Dog Sports Radio, College Sports Radio, Fantasy Sports Radio.
• - News: POTUS, Patriot, Progress, providing essential updates on current events.
• - Talk & Entertainment: Radio Andy, Conan O’Brien Radio, TODAY Show Radio, and a host of other engaging talk shows.
• - Comedy: Channels like Kevin Hart's LOL Radio and Comedy Central Radio will also be part of the lineup.

For those with 360L-enabled vehicles, additional in-car experiences such as exclusive SiriusXM Xtra channels will enhance the listening journey.

Expanding Advertising Horizons

From a marketing perspective, SiriusXM Play creates new opportunities. For advertisers, it opens up exciting channels to connect with passionate listeners—achieving meaningful results without the clutter associated with traditional radio. At launch, SiriusXM Play proudly boasts an advertising load that is approximately half that of typical AM/FM radio, strategically maximizing listener engagement.

Scott Walker, Chief Advertising Revenue Officer at SiriusXM, elaborates on the marketing potential, stating, “Play is an exciting net-new opportunity for marketers looking to tap into passionate, high-quality audiences. The car represents a unique environment with fewer distractions, making it the final frontier for digital media.”

Future Developments Await

Looking ahead, SiriusXM plans to introduce advanced capabilities that will enhance targeting, ad insertion, and measurement tools across its inventory—especially benefiting those in the 360L vehicle category. With such tools in place, the plan is to continue revolutionizing the in-car advertising landscape.

The rollout of SiriusXM Play stands poised to transform listeners' experiences while simultaneously laying the groundwork for a new chapter in audio advertising. As SiriusXM continues to innovate and expand its offerings, users can expect ongoing updates, further enhancements, and more channels in the future.

In conclusion, whether you’re a long-time fan or new to the audio scene, SiriusXM Play delivers an unparalleled experience—a combination of value, quality, and convenience that truly redefines the standard for audio entertainment.

For more details about the exciting new subscription, visit siriusxm.com/siriusxm-play.