International Olympic Committee Partners with TCL in Groundbreaking Deal Until 2032
The International Olympic Committee (IOC) has officially announced a monumental agreement with TCL, a leading global technology group, to become a worldwide Olympic and Paralympic partner. This partnership will span until 2032, solidifying TCL's position as the official partner in the category of home audiovisual devices and appliances.
This partnership heralds a new era for both organizations, aiming to enrich the experience of millions of fans worldwide. TCL's innovative technologies will introduce a variety of groundbreaking products, including digital displays in Olympic and Paralympic venues, alongside smart home devices in the Olympic Village. Through distinctive marketing campaigns, both the IOC and TCL seek to captivate the hearts of fans, bringing the magic of the Olympic and Paralympic Games closer to a global audience.
Notably, TCL is set to play a pivotal role in executing the IOC’s artificial intelligence agenda, ensuring engagement for both fans present at the games and those cheering from home. The initiative dubbed ‘Athlete Moments’ allows athletes to connect with their loved ones worldwide immediately after their competitions, enhancing the emotional fabric of the Olympic experience.
The financial benefits accrued from this partnership will be redistributed by the IOC to support sports organizations globally. This includes all National Olympic Committees and athletes, as well as the organizing committees for both the Olympic and Youth Olympic Games leading up to 2032.
During the grand announcement held at the iconic ‘Water Cube’ in Beijing, a venue celebrating Olympic history, IOC President Thomas Bach remarked, “We are thrilled to announce our new partnership with TCL, a world leader in television and home appliance technology. TCL has a longstanding commitment to supporting sports on a global scale and is now amplifying its ambition to ‘Inspire Greatness,’ in alignment with the spirit of the Olympic Games.”
Adding to the celebration, TCL’s founder and chairman, Li Dongsheng, expressed their pride in becoming an Olympic partner. “As a pioneering global technology brand, TCL has always aimed to adhere to its motto, ‘Inspire Greatness,’ which resonates with the Olympic ethos. The Olympics inspire billions worldwide, and through this partnership, our innovations will support the games and deliver unique experiences to a global audience. TCL will continue fulfilling its social responsibilities, advocating for sustainable development goals, and working towards a better future.”
For decades, TCL has championed sports worldwide through various partnerships. During the Olympic and Paralympic Games, TCL will enhance the visual and lifestyle experience of fans by providing a range of intelligent innovations, which include smart displays, air conditioners, refrigerators, washing machines, smart locks, audio systems, projectors, and their cutting-edge smart glasses, TCL RayNeo.
TCL, founded in 1981, is committed to ‘building a sustainable and connected future through advanced technologies’ while seeking to promote a healthy lifestyle with next-generation innovative solutions. With 46 R&D centers and 38 manufacturing facilities globally, TCL operates in more than 160 countries and regions, bolstering its status as a highly competitive global technology brand.
Jiří Kejval, head of the IOC’s revenue and commercial partnerships commission, stated, “TCL is a global leader in its field and one of the fastest-growing brands worldwide. The TOP program offers prominent global brands and marketers a unique marketing platform rooted in the universal values and reach of the Olympic Games. Today’s announcement welcomes TCL into the family of TOP partners and showcases this immense potential.”
As a nonprofit, citizen-led, and non-governmental international organization, the IOC is dedicated to fostering a better world through sports, redistributing over 90% of its income to the wider sports movement. This translates to approximately $4.2 million per day, providing assistance to athletes and sports organizations of all levels globally.
In conclusion, this partnership between the IOC and TCL marks a significant chapter in the history of the Olympic Games, aiming to leverage technology to build stronger connections among athletes and fans while boosting the popularity and engagement of the global sporting community as we move towards 2032.
This partnership heralds a new era for both organizations, aiming to enrich the experience of millions of fans worldwide. TCL's innovative technologies will introduce a variety of groundbreaking products, including digital displays in Olympic and Paralympic venues, alongside smart home devices in the Olympic Village. Through distinctive marketing campaigns, both the IOC and TCL seek to captivate the hearts of fans, bringing the magic of the Olympic and Paralympic Games closer to a global audience.
Notably, TCL is set to play a pivotal role in executing the IOC’s artificial intelligence agenda, ensuring engagement for both fans present at the games and those cheering from home. The initiative dubbed ‘Athlete Moments’ allows athletes to connect with their loved ones worldwide immediately after their competitions, enhancing the emotional fabric of the Olympic experience.
The financial benefits accrued from this partnership will be redistributed by the IOC to support sports organizations globally. This includes all National Olympic Committees and athletes, as well as the organizing committees for both the Olympic and Youth Olympic Games leading up to 2032.
During the grand announcement held at the iconic ‘Water Cube’ in Beijing, a venue celebrating Olympic history, IOC President Thomas Bach remarked, “We are thrilled to announce our new partnership with TCL, a world leader in television and home appliance technology. TCL has a longstanding commitment to supporting sports on a global scale and is now amplifying its ambition to ‘Inspire Greatness,’ in alignment with the spirit of the Olympic Games.”
Adding to the celebration, TCL’s founder and chairman, Li Dongsheng, expressed their pride in becoming an Olympic partner. “As a pioneering global technology brand, TCL has always aimed to adhere to its motto, ‘Inspire Greatness,’ which resonates with the Olympic ethos. The Olympics inspire billions worldwide, and through this partnership, our innovations will support the games and deliver unique experiences to a global audience. TCL will continue fulfilling its social responsibilities, advocating for sustainable development goals, and working towards a better future.”
For decades, TCL has championed sports worldwide through various partnerships. During the Olympic and Paralympic Games, TCL will enhance the visual and lifestyle experience of fans by providing a range of intelligent innovations, which include smart displays, air conditioners, refrigerators, washing machines, smart locks, audio systems, projectors, and their cutting-edge smart glasses, TCL RayNeo.
TCL, founded in 1981, is committed to ‘building a sustainable and connected future through advanced technologies’ while seeking to promote a healthy lifestyle with next-generation innovative solutions. With 46 R&D centers and 38 manufacturing facilities globally, TCL operates in more than 160 countries and regions, bolstering its status as a highly competitive global technology brand.
Jiří Kejval, head of the IOC’s revenue and commercial partnerships commission, stated, “TCL is a global leader in its field and one of the fastest-growing brands worldwide. The TOP program offers prominent global brands and marketers a unique marketing platform rooted in the universal values and reach of the Olympic Games. Today’s announcement welcomes TCL into the family of TOP partners and showcases this immense potential.”
As a nonprofit, citizen-led, and non-governmental international organization, the IOC is dedicated to fostering a better world through sports, redistributing over 90% of its income to the wider sports movement. This translates to approximately $4.2 million per day, providing assistance to athletes and sports organizations of all levels globally.
In conclusion, this partnership between the IOC and TCL marks a significant chapter in the history of the Olympic Games, aiming to leverage technology to build stronger connections among athletes and fans while boosting the popularity and engagement of the global sporting community as we move towards 2032.
Topics Sports）
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