U.S. Soccer Federation and The Home Depot Join Forces to Shape Soccer's Future

A Partnership for the Future of Soccer

The U.S. Soccer Federation has made headlines with its recent collaboration with The Home Depot, the premier name in home improvement, establishing a significant partnership aimed at fostering the growth of soccer across the nation. This alliance marks an exciting development for all 27 U.S. Soccer National Teams, which include both the Men's and Women's senior teams, as well as youth and extended teams.

Expanding Roots in Atlanta

The partnership was formally introduced during a notable event on January 28, 2025, held at the site of the new National Training Center in Atlanta. This facility, named after Arthur M. Blank, co-founder of The Home Depot, promises to be a hub for soccer innovation and development. U.S. Soccer's Chief Commercial Officer, David Wright, expressed the importance of this partnership by stating that The Home Depot's strong community presence and commitment to sports align perfectly with the Federation's vision.

Molly Battin, Senior Vice President and Chief Marketing Officer at The Home Depot, shared their excitement about supporting the sport, particularly as soccer enthusiasts comprise a significant portion of their customer base. By joining forces with U.S. Soccer, The Home Depot aims to reinforce its commitment to the beautiful game and play an integral role in enhancing the sporting landscape in America.

Building Community Connections

One of the key elements of this partnership is its focus on community engagement. U.S. Soccer and The Home Depot plan to unite neighborhoods by recognizing local Hometown Heroes who contribute positively to their surroundings. These individuals will be selected as Gameday Ambassadors, allowing them unique experiences during matchdays, which build community spirit and encourage participation in soccer.

Furthermore, this collaboration dovetails with The Home Depot's recent agreement with FIFA as the official home improvement retailer for the 2026 FIFA World Cup, set to take place in the U.S., Canada, and Mexico. With Atlanta slated to host several matches, including a semifinal, the momentum surrounding soccer is at an all-time high.

A Vision for Soccer's Future

U.S. Soccer's vision encompasses five strategic pillars aimed at enhancing the sport's growth: increasing participation across demographics, improving playing conditions, developing successful teams, advancing the soccer economy, and creating an exemplary organization. This partnership with The Home Depot significantly aids these efforts, especially in building the National Training Center, which seeks to provide exceptional training for future soccer stars.

Conclusion

As two Atlanta-based icons, the U.S. Soccer Federation and The Home Depot embark on this journey to reshape the future of soccer in the United States. With their joint endeavors, they aim to create a lasting impact on the sport while fostering a sense of community and belonging across the nation. This historic partnership not only promises innovation in soccer training but also inspires a new generation of soccer players and fans alike. The future looks bright for soccer in the U.S., and The Home Depot's contributions will no doubt play a pivotal role in this development.