#Japan #Tokyo #dog food #POCHI #New Year Set

Celebrate the Year of the Horse with POCHI's New Year Set 2026

As we approach another exciting year, the celebrated premium dog food brand POCHI is set to launch a special edition for the New Year! Starting December 23, 2025, dog owners can treat their furry friends to the "New Year Set 2026," featuring charming horse-themed lucky charms inspired by the upcoming year's zodiac. This exclusive offering is perfect for welcoming in the new year together with your pets!

What’s Special About the New Year Set?

The New Year Set comes in two delightful packages, both tailored to this year's symbol—the horse. The horse represents positive energy, success, and prosperity in Japanese culture, and these sets are crafted to embody those attributes. Available at a special price of only 1,100 yen, you can enjoy a 26% discount from the regular price of 1,488 yen. Perfect for holiday greetings to fellow dog lovers, these sets are limited in quantity, so be sure to grab yours before they're sold out!

The Tuna Set – Price: 1,100 yen (Tax Included)

One enticing option is the Tuna Set, which highlights the rich flavors and nutritional benefits of tuna. Recognized for its vibrant red flesh, tuna symbolizes vitality and passion in Japanese culture, often representing abundance as well. The Tuna Set includes:

• - POCHI Tuna Pâté (60g x 3 packs)
• - J&C Premium Pouch Skipjack Tuna (50g x 3 packs)
• - A limited edition horse lucky charm (not for sale)

This set is perfectly formulated to wish for a prosperous year for your beloved dog while providing them with high-quality, healthy meals.

The Bonito Set – Price: 1,100 yen (Tax Included)

The second offering, the Bonito Set, celebrates another auspicious fish that has been cherished in Japan for centuries. Bonito, known as "katsuobushi" in Japanese, is often associated with success, as its name translates to “Winning Fish.” This set includes:

• - POCHI Bonito Pâté (60g x 3 packs)
• - J&C Premium Pouch Bonito (50g x 3 packs)
• - A limited edition horse lucky charm (not for sale)

This delicious selection is a wonderful way to share the festive spirit while also indulging your dog with tantalizing flavors!

The Story Behind POCHI

Founded in 1998 by Shinji Konda, POCHI aims to create genuine happiness for dogs through high-quality nutrition. Initially launched as a catalog shopping service offering a wide range of pet products, POCHI has since evolved into a specialized online store focused on premium dog food. The company has established a unique culture centered on diligent research into pet nutrition, ensuring that only the best products make it to their offerings.

With a commitment to transparency, POCHI conducts meticulous ingredient inspections, maintaining detailed and accurate labeling. Over the years, the company has expanded its offerings, introducing a range of original nutritional meals tailored to different stages of a dog's life. The "POCHI The Dog Food" series allows pet owners to enhance their dog's diet with enjoyable toppings tailored to individual needs.

From senior care formulas to therapeutic diets launched in 2023, POCHI continues to innovate and address the evolving needs of dogs and their owners. In collaboration with the magazine RETRIEVER, they have also released a special nutritional food for medium to large breeds in 2025.

Experience POCHI with the First-Time Box

For those who are new to POCHI, a special introductory package called the "First-Time Box" is available. Offered at an incredible discount (62.8% off, while supplies last), this box allows new customers to explore POCHI’s offerings at no shipping cost (excluding Okinawa and remote islands). This is an excellent chance for first-time buyers to try high-quality dog food and see the positive effects on their dogs firsthand!

For more information on POCHI's offerings and to place your order, visit their official website: POCHI Official Site. Don't miss out on the chance to give your dog the best this New Year!

Let's welcome the Year of the Horse together with POCHI's special New Year set!