#USA #Los Angeles #Paramount #TKO Group #Zuffa Boxing

Paramount Forms Strategic Alliance with Zuffa Boxing

In an impressive move poised to reshape the landscape of sports broadcasting, Paramount, a subsidiary of Skydance Corporation, has officially inked a landmark media rights agreement with TKO Group Holdings, which oversees the newly established Zuffa Boxing. This partnership will ensure that Zuffa Boxing events are exclusively available on Paramount+ across the United States, Canada, and Latin America starting in January 2026.

Zuffa Boxing, created through a collaboration between TKO and Sela, brings in significant leadership from heavyweight figures in the entertainment and sports industry, including Dana White, the President and CEO of UFC, HE Turki Alalshikh, Chairman of the General Entertainment Authority in Saudi Arabia, and WWE President Nick Khan. The affiliation aims not only to deliver exciting matches but also to reimagine boxing's position in the sports realm.

Beginning with twelve exhilarating boxing cards in its first year, Paramount+ plans to augment the number of Zuffa events in subsequent years. This arrangement promises not only access to unfolding talent in the boxing world but also showcases marquee matchups featuring established sports icons.

Dana White emphasized his enthusiasm for the partnership, stating, "This is a fantastic opportunity to reach millions of boxing fans around the globe. They will now have access to both budding fighters and legendary boxers fighting in a plethora of thrilling matches. Our goal is to make Paramount the ultimate destination for combat sports enthusiasts.”

The collaboration between Paramount and Zuffa Boxing aims to redefine how boxing events are broadcasted. HE Turki Alalshikh accentuated this vision, stating, “Our partnership with Paramount helps fulfill our ambition to reshape viewers’ experience with boxing, making it more accessible and exciting. We recognize the growing demand for live sports, and together, we are dedicated to fulfilling this need.”

While Paramount+ takes the lead as the streaming platform for Zuffa's boxing events, there is also potential for select bouts to be aired via CBS, broadening the reach and visibility of these events. Cindy Holland, who chairs Direct-to-Consumer for Paramount, remarked, “We have consistently put fans at the forefront of our strategy in sports. This partnership not only enhances our commitment to delivering premium sports entertainment but also establishes a new marketing direction that focuses on impactful boxing content.”

Moving forward, additional details regarding the Zuffa Boxing calendar and the first live-streamed event will be unveiled in the coming months, igniting excitement among boxing aficionados.

About Paramount

Paramount has long been a key player in the media and entertainment sector, encompassing a broad portfolio that includes renowned brands such as CBS, Showtime, and Nickelodeon. Their transition into exclusive sports broadcasting by incorporating Zuffa Boxing into their offerings signals a bold move to dominate not just television and films, but also the competitive sports broadcasting arena.

About Zuffa Boxing

Zuffa Boxing emerges as a formidable entity within the sports domain, aiming to shift boxing back to the forefront of sporting events. With TKO as its managing partner, and leaders who have experience in UFC and WWE, Zuffa promises a robust production caliber and promotional initiative aimed at revitalizing both competitive and fan engagement in boxing.

As we approach the launch of Zuffa Boxing events on Paramount+, the anticipation is palpable among fans and combat sports analysts alike. Many are eager to witness how this collaboration will impact the boxing industry and attract new viewers globally. Together, Paramount and Zuffa Boxing are poised to create a new era in sports entertainment, emphasizing unmatched access and unparalleled viewing experiences for boxing fans everywhere.